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Integrate PostgreSQL with Mailchimp
Don't go through the pain of direct integration. RudderStack’s Reverse ETL connection makes it easy to send data from PostgreSQL to Mailchimp and all of your other cloud tools.
Easy PostgreSQL to Mailchimp integration with RudderStack
RudderStack’s open source Reverse ETL connection allows you to integrate RudderStack with your PostgreSQL to track event data and automatically send it to Mailchimp. With the RudderStack Reverse ETL connection, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Popular ways to use Mailchimp and RudderStack
Create leads automatically
Automatically create customer records in real time in Mailchimp when someone signs up.
Trigger campaigns
Enable your marketing team to trigger email, SMS, mobile, and personalization campaigns based on user actions.
Easily update user traits
Provide your marketing team with advanced segmentation capabilities by updating user traits in real time.
Frequently Asked Questions
How do you integrate your PostgreSQL database with Mailchimp?
With Rudderstack, integration between PostgreSQL source and Mailchimp is simple. Set up a PostgreSQL source source and start sending data.
Is it expensive to integrate PostgreSQL source with Mailchimp?
Pricing PostgreSQL source and Mailchimp can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.
How long does it take to integrate PostgreSQL source with Mailchimp?
Timing can vary based on your tech stack and the complexity of your data needs for PostgreSQL source and Mailchimp.
Is it possible to send integrate PostgreSQL with Mailchimp without using RudderStack?
Yes, RudderStack streamlines the integration and management of your connection between PostgreSQL & Mailchimp, but you check out our guide on How to load data from PostgreSQL to MS SQL Server to learn how to connect the tools manually.
About Mailchimp
Mailchimp is a popular email marketing automation platform used worldwide by thousands of businesses. Built specially for eCommerce and retail, Mailchimp allows you to build your audience and send them personalized campaign and marketing messages through web or mobile.
Instrumenting Mailchimp directly in your python / django app can create annoying dependencies (like import mailchimp) and additional python scripts and client libraries that you have to manage long-term and that’s assuming there aren’t changes to the Mailchimp marketing API, which is highly likely. In addition to creating new subscribers, you’ll inevitably need to send events when people unsubscribe, handle abuse_reports, pull email campaign data and figure out how to deal with annoying character limits of mailchimp.com’s merge_fields. Managing that kind of direct integration can make a manual CSV upload sound nice.
RudderStack makes the implementation process extremely simple: when you run the RudderStack Python SDK, we send all of the relevant data directly to Mailchimp in JSON format. All you need to do is authenticate your Mailchimp account in RudderStack and you’ll be easily creating list_members and sending Mailchimp emails based on rich data.
About PostgreSQL
PostgreSQL, also known as Postgres is an enterprise-grade, open-source object-relational database management system. It is popularly known for its reliability, feature robustness, and performance. Many companies use PostgreSQL as their low-cost data warehousing solution to deliver efficient analytics and user insights. You can use PostgreSQL in various instances, including web, mobile, geospatial, and analytics applications. Postgres uses SQL syntax for querying.
