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Looker
Mailchimp

Integrate Looker with Mailchimp

Don't go through the pain of direct integration. RudderStack’s Looker integration makes it easy to send data from Looker to Mailchimp and all of your other cloud tools.

Easy Looker to Mailchimp integration with RudderStack

RudderStack’s open source Looker integration allows you to integrate RudderStack with your Looker to track event data and automatically send it to Mailchimp. With the RudderStack Looker integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Mailchimp and RudderStack

Query product analytics data

Import analytics-ready product engagement data into your warehouse. Select the data points you need and sync with the click of a button.

Understand feature adoption

Combine your product analytics data with other data points to fully understand features and their impact on lifetime value.

See the full customer journey

Combine your product analytics data with other digital touchpoints to build a full picture of the customer journey.

Frequently Asked Questions

With Rudderstack, integration between Looker and Mailchimp is simple. Set up a Looker source and start sending data.
Pricing Looker and Mailchimp can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.
Timing can vary based on your tech stack and the complexity of your data needs for Looker and Mailchimp.

Use the Mailchimp integration with other popular sources

About Mailchimp

Mailchimp is a popular email marketing automation platform used worldwide by thousands of businesses. Built specially for eCommerce and retail, Mailchimp allows you to build your audience and send them personalized campaign and marketing messages through web or mobile.

Instrumenting Mailchimp directly in your python / django app can create annoying dependencies (like import mailchimp) and additional python scripts and client libraries that you have to manage long-term and that’s assuming there aren’t changes to the Mailchimp marketing API, which is highly likely. In addition to creating new subscribers, you’ll inevitably need to send events when people unsubscribe, handle abuse_reports, pull email campaign data and figure out how to deal with annoying character limits of mailchimp.com’s merge_fields. Managing that kind of direct integration can make a manual CSV upload sound nice.

RudderStack makes the implementation process extremely simple: when you run the RudderStack Python SDK, we send all of the relevant data directly to Mailchimp in JSON format. All you need to do is authenticate your Mailchimp account in RudderStack and you’ll be easily creating list_members and sending Mailchimp emails based on rich data.

About Looker

Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.