Integrate Customer.io with Mailchimp
Don't go through the pain of direct integration. RudderStack’s Customer.io integration makes it easy to send data from Customer.io to Mailchimp and all of your other cloud tools.
Easy Customer.io to Mailchimp integration with RudderStack
RudderStack’s open source Customer.io integration allows you to integrate RudderStack with your Customer.io to track event data and automatically send it to Mailchimp. With the RudderStack Customer.io integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Popular ways to use Mailchimp and RudderStack
Import analytics-ready marketing data into your warehouse. Select the data points you need and sync with the click of a button.
Combine all of your marketing data to build a full understanding of the effectiveness of your campaigns.
Understand which content is valuable to which segments and build higher-performing marketing campaigns.
Frequently Asked Questions
About Mailchimp
Mailchimp is a popular email marketing automation platform used worldwide by thousands of businesses. Built specially for eCommerce and retail, Mailchimp allows you to build your audience and send them personalized campaign and marketing messages through web or mobile.
Instrumenting Mailchimp directly in your python / django app can create annoying dependencies (like import mailchimp) and additional python scripts and client libraries that you have to manage long-term and that’s assuming there aren’t changes to the Mailchimp marketing API, which is highly likely. In addition to creating new subscribers, you’ll inevitably need to send events when people unsubscribe, handle abuse_reports, pull email campaign data and figure out how to deal with annoying character limits of mailchimp.com’s merge_fields. Managing that kind of direct integration can make a manual CSV upload sound nice.
RudderStack makes the implementation process extremely simple: when you run the RudderStack Python SDK, we send all of the relevant data directly to Mailchimp in JSON format. All you need to do is authenticate your Mailchimp account in RudderStack and you’ll be easily creating list_members and sending Mailchimp emails based on rich data.
About Customer.io
Customer.io is a popular platform for sending automated messages and emails to your customers, with a focus on security and privacy. With Customer.io, you get complete information about your customers in one place, and use it to create personalized messages and campaigns for them.
RudderStack supports sending your events to CustomerIO from the cloud mode S2S (Server to Server) and native web SDKs by calling the relevant RudderStack APIs.
