Question 1

What is Indicative Analytics used for?

Accepted Answer

Indicative Analytics is a widely-used third-party Product analytics provider that provides insights into the performance of ads and advertising campaigns.

Question 2

Is it hard to set up Indicative Analytics?

Accepted Answer

Difficulty can vary based on the cleanliness of your Product and campaign data. Many users choose to simplify implementation by sending data to Indicative Analytics through secure Analytics integration tools like  RudderStack.

Question 3

How much does it cost to integrate Indicative Analytics with RudderStack?

Accepted Answer

Pricing for Indicative Analytics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See  RudderStack's pricing.

Question 4

Who is Indicative For?

Accepted Answer

Indicative is a popular customer and behavioral analytics platform designed especially for marketers, product managers, and data analysts. It connects directly to your data warehouse, leaving no scope for any errors arising due to data mismatch, duplication, or erroneous data collection. Indicative Analytics gives you an opportunity to try their platform by giving 1 billion events for free. Through their cutting-edge tools, you get a 360-degree view of your customers’ overall product journey. The resulting insights allow you to optimize your product and thereby boost your sales and customer retention rate.

Question 5

What is Behavioral Analytics?

Accepted Answer

Behavioral analytics is a branch of business analytics that delves into the overall consumer behavior when using a product or a digital service. This includes all the eCommerce platforms, online games, websites, mobile applications, as well as Internet of Things (IoT). Behavioral analytics leverages the customer event data to get a complete picture of the customers’ product usage and examines the ‘hows’ and ‘whats’ of their behavior. The event data includes tracking page views, email signups, activities like registration, bookmarks, etc. Insights resulting from these behavioral data allow companies to optimize their product for improving conversion rate, customer engagement and boost their product sales.

Question 6

Is My Data Safe with Indicative?

Accepted Answer

As a third-party customer analytics platform, Indicative prioritizes the safety, security, and privacy of its customers’ data. Indicative is compliant with the existing data security laws such as GDPA, CCPA and COPPA, in addition to their Privacy-Shield certification. You can rest assured that your data is safe with Indicative. Indicative are committed to staying on par with the new developments as the digital privacy landscape continues to evolve.

Indicative Analytics Integration

Indicative Analytics Integration

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