Google BigQuery is an industry-leading fully-managed cloud data warehouse that allows you to store and analyze petabytes of data in no time and leverage Google’s machine learning features. RudderStack lets you add Google BigQuery as a destination where you can send your customer event data and params from the data source of your choice., without the pain of detailed setup or custom pipeline development. Setting up a pipeline to BigQuery cloud storage requires a significant amount of detailed engineering work, dealing with googleapis, config files, commands like createdataset and create table and more. With RudderStack, you simply need to set up a service account for authentication in Google Cloud Platform, ensure your IAM profile has the correct permissions and then specify the required details (like projectid). From there, RudderStack will take care of sending data directly to GCP (google-cloud/bigquery), including metadata, without you having to manage a cloud client library, set up a new git workflow in your command line or spend engineering cycles trying to optimize loads. In fact, with RudderStack’s streaming integrations you can even send data to Google in real-time. If you have multiple databases, RudderStack also allows you to send data to relational databases like PostgreSQL, SQL server, mySQL and more.

PostHog is an open-source product analytics platform that gives you full control over managing your user data. It can be easily integrated with your existing infrastructure and offers easy access to product analytics at scale. Built for data analysts and managers, PostHog helps analyze user traffic through your website or app and use the insights to improve visitor conversion and retention.