![Go SDK](https://cdn.sanity.io/images/97bpcflt/production/1c134f81a8e083c3200eae71eacfe5aaafad138d-532x200.png?bg=0fff&w=80&fit=crop&dpr=2&fm=webp&h=30)
Integrate your Go app with Google Ads
Don't go through the pain of direct integration. RudderStack’s Go SDK makes it easy to send data from your Go app to Google Ads and all of your other cloud tools.Google Ads (previously called Google Adwords), is a popular online advertising platform that is used by many businesses to drive website visits and increase their visibility.
Google is considered the de facto leader in online advertising, fielding more than 3 billion search queries per day. Google thus exposes advertisers and businesses to an unparalleled audience of users who are actively looking for relevant information on various services and goods.
With Google Ads, you can place strategic ads related to the keywords searched by the users. A contextual, well-timed ad can convert people into your potential customers – and Google Ads is the perfect tool to help you build one.
RudderStack’s open source Go SDK allows you to track your customer event data from your Go code. Once you enable the SDK, the event requests hit the RudderStack servers. RudderStack then routes the events to the specified destination platforms as configured by you.
The Go SDK uses a tunable buffer to batch the incoming messages and is highly optimized for throughput and reduced network activity.