Frequently Asked Questions
What does AdRoll do?
AdRoll is a performance marketing platform that helps marketers reach their audience anywhere on the web and convert potential customers into buyers. It offers e-commerce add-ons, email marketing, and marketing automation platforms, reporting and tracking tools, and more.
Is remarketing the same as retargeting?
Remarketing uses emails to re-engage past customers who have already done business with your brand/ product. Retargeting, however, uses paid ads to re-engage audiences who have visited your website or social accounts.
Is AdRoll a DSP?
Yes, AdRoll is a self-serve DSP(Demand-side platform)
How do you use AdRoll?
To use AdRoll, you need to Sign Up or Sign in to AdRoll and let them know of your advertising expertise. You then need to connect your Google Analytics account so that AdRoll can help make recommendations based on your site traffic. Next, choose your campaign goal and review your personalized plan created by AdRoll.