Adobe Analytics
Integrate your Next.js site with Adobe Analytics

Don’t go through the pain of direct integration. RudderStack’s JavaScript SDK makes it easy to send data from your Next.js site to Adobe Analytics (formerly known as Omniture SiteCatalyst) and all of your other cloud tools.

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Easy Next.js to Adobe Analytics Integration with RudderStack

RudderStack’s open source JavaScript SDK allows you to integrate RudderStack with your Next.js site to track event data and automatically send it to Adobe Analytics. With the RudderStack JavaScript SDK, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Adobe Analytics and RudderStack
Enable real-time dataAutomatically send real-time data to marketing analytics, product analytics and business analytics tools.
Cross-platform trackingTrack the entire user journey across platforms without the technical headache.
Hot-swap analytics toolsSend existing data feeds to new analytics tools with a few clicks.
Frequently Asked Questions

With RudderStack, integration between Next.js and Adobe Analytics is simple. Set up a Next.js source and start sending data.

Next.js is free and open-source. Pricing for Adobe Analytics can vary based on the way they charge. RudderStack has a free and open-source version as well as a cloud hosted version with a free trial option. Pricing for RudderStack cloud is available on the pricing page. Or give us a try for FREE.

Timing can vary based on your tech stack and the complexity of your data needs for Next.js and Adobe Analytics.

Next.js is a JavaScript-based web development framework that enables businesses to build server-side rendered React applications with ease. The framework uses a combination of Node.js and React to create a seamless development experience, allowing developers to write code for both the server and the client in a single codebase. This approach improves performance and SEO while also making it easier to build complex web applications.

Adobe Analytics is a web analytics platform that enables businesses to track and analyze user behavior on their web pages. The platform uses a tracking server and an SDK, appMeasurement.js, to collect data from web pages. Adobe Analytics then processes this data and presents it in the form of reports and metrics that businesses can use to optimize their digital marketing strategies.

Adobe Analytics can be implemented on web pages using a code snippet that needs to be added to the HTML of the page. The code snippet includes the Adobe Analytics tracking code, which is responsible for data collection. Businesses can also use a tag management system like DTM to implement Adobe Analytics more efficiently. On the other hand, you can use RudderStack for even more efficient integration that enables integration with 100s of other data tools and comes with additional features such as transformations.

Adobe Analytics offers several features that set it apart from other web analytics tools, such as real-time reporting, link tracking, and conversion variables. It also provides more extensive customization options and data collection capabilities than Google Analytics. Additionally, Adobe Analytics integrates seamlessly with other Adobe Marketing Cloud products, making it a more comprehensive digital marketing solution.

Next.js offers several features that make it a powerful web development framework, such as server-side rendering, automatic code splitting, and static site generation. The framework also includes built-in support for TypeScript, CSS modules, and API routes, making it easier to build modern web applications. Next.js also includes a data fetching library that enables businesses to load data on the server, reducing load times and improving SEO.

To get started with Next.js, businesses need to install Node.js and create a new Next.js project using the command-line interface. Next.js comes with extensive documentation and tutorials to help businesses learn the framework quickly. Additionally, the Next.js GitHub repository is a great resource for developers looking to dive deeper into the framework.

Yes, RudderStack streamlines the integration and management of your connection between Next.js & Adobe Analytics, but you check out our guide on How To Send Data From Your Next JS Site to Google BigQuery to learn how to connect the tools manually.

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About Adobe Analytics

Adobe Analytics is a real-time marketing analytics platform in the Adobe Experience Cloud. It enables you to apply detailed segmentation across various marketing channels, discover high-value audiences, and deliver business growth. Adobe Analytics APIs offer countless ways to integrate your important customer data into key business processes.

About Next.js

Next.js is a JavaScript-based web development framework that enables businesses to build server-side rendered React applications with ease.