Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
How Masterworks built a donor intelligence engine with RudderStack
by Danika Rockett
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RudderStack Updates
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Launch RudderStack from Databricks Partner Connect
Launch a RudderStack workspace directly from Databricks through Partner Connect. Set up Partner Connect, and RudderStack will automatically create a destination connection to your Databricks Delta Lake using a configuration received from Databricks.

Early access feature launch: Predictions
RudderStack Predictions makes it easy for you to build predictive features in Snowflake without additional MLOps and infrastructure, read our blog to learn more about the new product.

RudderStack Now Available in AWS Marketplace and Joins AWS ISV Accelerate Program
We’re excited to deepen our relationship with Amazon Web Services. RudderStack is now available in AWS marketplace, and we have joined the AWS ISV Accelerate Program.

Congratulations Transformations Challenge Winners!
Check out the RudderStack Transformations challenge winners and their transformations, why we loved their submissions, and get a sneak peek of even more Transformations features coming soon.

Introducing RudderStack QuickStart Packages
We’re excited to announce the introduction of QuickStart Packages and an expanded relationship with our four Featured QuickStart Partners. QuickStart packages make it easier for all of our customers to enjoy maximum ROI across their data stack.

*COMPLETED* Join the Transformations Challenge for a chance to win 🏆
RudderStack hosted its first ever community challenge for Transformations month! Transformations is the most flexible and loved feature in the RudderStack community, and we have exciting new functionality for you all to experience.

RudderStack Intern Experience: Improving Digital Campaign Management
Optimizing marketing efforts comes down to data. Here’s how intern Henry Lassa tackled a project to improve digital campaign management and tracking at RudderStack.

Streamlined Destination Configuration In RudderStack
It’s now easier than ever to set up complex destinations in RudderStack. In this post, we detail the new configuration flow that clarifies and streamlines the setup process, so you can complete initial setup quickly.

How to Extend a Flutter Plugin to Support Web
Learn how the RudderStack Engineering team extended our Flutter SDK to support web along with mobile applications allowing you to track events from mobile and web based Flutter apps and send them to every destination in your stack.