Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson

loveholidays Takes Ownership of Its Data and Brings Personalization In-house
Loveholidays was the fastest-growing online travel agency in the United Kingdom in 2019. It is also number one on the Sunday Times BDO Profit Track 100, with the fastest-growing profit of any private UK company in the last three years.

What is the Growth Stack?
Learn how to build a data stack to 1) centralize every customer data point in a single storage/compute layer, and 2) make this layer accessible to every downstream tool for activation.

Guide to the Modern Data Stack: the Data Maturity Journey
The modern data stack can be overwhelming. This simple framework places the tools of the modern stack in context of the data maturity journey to help you build the right stack for every stage.

RudderStack Product News - Vol. #024: Attentive Tag
In this update, we introduce support for Attentive and six more new integrations. We also highlight our recent articles dissecting the push to unbundle the CDP.

Customer Session Analysis Using dbt and RudderStack
In this guide, we walk through how you can use RudderStack and dbt for two key analytics use cases: linking anonymous activity to known users and defining sessions.

Replacing Segment Computed & SQL Traits With dbt & RudderStack Reverse ETL
In this technical deep dive, you'll learn how to use dbt and RudderStack Reverse ETL to leverage the power of your data warehouse to sync enriched users, audiences, and other data to downstream tools.

What is the Starter Stack?
When it comes to investing in a data stack, the first step is the most important because your foundational decisions will have a big impact on the future. In this post we provide a detailed guide to help you get started the right way.

Grafana Increases Conversion Rates with RudderStack
RudderStack enabled Grafana to collect behavioral data in real-time to personalize customer interactions with tools such as Intercom and Customer.io and run experiments to improve web conversion rates.

Replacing GA4 with RudderStack, dbt, Snowflake, and Hex
Find out why companies are leaving Google Analytics, and learn how to replace it with a warehouse-native architecture to drive more sophisticated analytics across your business.









