Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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The Complete Customer Data Stack
In this article, we break down the ideal architecture for “the complete customer data stack” from the perspective of the data engineer. Learn all about it here.
RudderStack’s Data Governance API
How RudderStack’s Data Governance API helps to troubleshoot the challenges that you can face with customer events and how to leverage the Data Governance API.
Reinventing the On-Prem Deployment Model
Regardless of the SaaS software delivery model's success, there are still challenges with the adoption of SaaS, especially in the enterprise market where security and compliance are of great importance.
The Future of Data Pipeline Tools Must Include Better Transformations Than ETL Ever Had
Data pipeline tools have always made transformations difficult to use. RudderStack Transformations are easy to build, debug, and manage. Read the blog to know more.
Data Engineering: Perception vs. Reality
Many organizations don't exactly understand what data engineering is or what a data engineer does. This post highlights a few myths related to data engineering and talks more about their contribution to the business teams.
RudderStack is Now SOC 2 Certified
We are thrilled to announce that RudderStack is now SOC 2 Type 1 certified. This certification is a key milestone in ensuring we are protecting your customer data.
Why RudderStack Used Postgres Over Apache Kafka for Streaming Engine
In this post, we answer the all-important question – “Why we did not prefer Apache Kafka over PostgreSQL for building RudderStack.” We discuss some of the challenges with using Apache Kafka over our implemented solution that uses PostgreSQL.
Meaningful Lead Engagement Through Product Usage Enrichment
While democratizing product data across all areas of a company is important, placing customer usage data in the sales team’s hands unlocks their ability to have educated and well-timed conversations with potential customers.
The Data Engineering Megatrend: A Brief History
Earlier this year, Tomasz Tunguz gave a presentation on five trends in data and the "megatrend" that is powering them all. This post discusses the history of that data engineering megatrend over the past 20 years.
