Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson

Introducing Reverse ETL Audiences
We are excited to empower business teams to leverage warehouse data through a no-code audience builder. Business users can now use our Audiences feature to activate their most valuable audiences in ad platforms and engagement tools.

Future Proof Web Analytics with Your Data Warehouse
This post guides you through taking charge of your analytics infrastructure through the data warehouse and the benefits of that compared to Google analytics.

Segment 2 years after the Twilio acquisition
What has Twilio done with Segment over the last two years and where are they steering it over the next two years? Our team looks back at product updates and what the future holds for Segment (and RudderStack!).

Feature launch: Identity graphs
We’ve extended the functionality of our Profiles project by enabling teams to build scalable, transparent identity graphs in their warehouse—without managing complex SQL

RudderStack Intern Experience: Improving Digital Campaign Management
Optimizing marketing efforts comes down to data. Here’s how intern Henry Lassa tackled a project to improve digital campaign management and tracking at RudderStack.

Session Tracking Is Now in Session
You can now track sessions on web and mobile with RudderStack. With session tracking, you get complete control over how session data is tracked, allowing you to customize session data for your specific needs.

How RudderStack Core Enabled Us to Build Reverse ETL
Building a tool for automated reverse ETL pipelines involves a number of unique technical challenges. Here Principal Engineer, Ranjeet Mishra, details how the foresight of our founding engineers made solving these much easier.

Streamlined Destination Configuration In RudderStack
It’s now easier than ever to set up complex destinations in RudderStack. In this post, we detail the new configuration flow that clarifies and streamlines the setup process, so you can complete initial setup quickly.

Five Ways To Shorten Time To Value for Your Customer Engagement Data
In our experience helping customers quickly implement RudderStack to deliver value, we’ve determined five key steps that create a strong foundation for scale while rapidly driving business impact. Here CSM Christie Green breaks down these learnings.













