Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson

4 Reasons Why Data Engineers Hate Google Tag Manager
Modern data teams need a more robust data integration solution than GTM. In this post, we detail four of the driving reasons GTM and data engineers don’t get along, and we offer a better solution.

RudderStack Product News Vol. #016 - Reverse ETL Mirror Sync Mode
In this update, we announce a beta version of Reverse ETL Mirror Sync Mode. Mirror mode maintains the destination state in sync with the warehouse source by performing inserts, updates, and deletes.

Deliver Deeper Digital Product Insights With RudderStack and Amplitude
RudderStack is proud to partner with Amplitude to deliver deeper digital product insights. High-performance data plumbing from RudderStack unlocks Amplitude’s full value, so every team can make better decisions, faster.

How Twilio Is Shaping Segment
Thoughts from our founder and CEO, Soumyadeb Mitra, on the announcement of Twilio Engage and how this will impact Segment's partners, its core CDI product, and its end-users.

RudderStack's Data Stack: Deep Dive
This post details the architecture of our data stack and how we use our own tool to move data bidirectionally throughout the stack to drive analytics and enrichment.

RudderStack Product News Vol. #015 - Distributing Alert Messages From Grafana With Webhooks
In this update, learn how to set up alerts within Grafana and send them to a RudderStack Webhook Source which can then deliver the alert notices to downstream tools such as Email and Slack.

Why Your Data Warehouse Should Be the Foundation of Your CDP
This post explores the advantages of the Warehouse Native Customer Data Platform and examines how RudderStack’s warehouse-first approach separates it from the traditional marketing CDP.

RudderStack Product News Vol. #014 - Incremental Uploads for Reverse ETL and New Integrations
In this update, we share incremental uploads for Reverse ETL and new integrations - Quantum Metric and Sentry. Check out the product news blog for more information.

Overcoming the Limitations of Client-Side Form Tracking With Webhooks
How to use RudderStack’s Webhook Source to submit form data to RudderStack without it being susceptible to client-side script blocking tools.