Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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How We Reduced Startup Time by 80% With Webpack
Learn how the RudderStack Engineering team improved developer experience, getting startup time down to 12 seconds from 5 minutes by using webpack to get rid of overhead from Typescript.

A Guide to Customer Metrics: What to Track and Why
At this point, understanding and leveraging metrics is a requirement for most businesses survival. Here we cover why metrics are important and outline which metrics you should be tracking.

Analytics Engineering vs. Data Engineering
In this post we explore how data engineering is changing as data tooling matures and new roles, like analytics engineering, emerge. Key takeaway: with Analytics Engineers & Data Engineers working together, data teams can do more than ever before.

RudderStack Product News - Vol. #022: Announcing RudderStack Reverse ETL
In this update we highlight new features of our Reverse ETL product, and we announce new integrations including Google AdWords Enhanced Conversions, Airship, and Blueshift.

How RudderStack Core Enabled Us to Build Reverse ETL
Building a tool for automated reverse ETL pipelines involves a number of unique technical challenges. Here Principal Engineer, Ranjeet Mishra, details how the foresight of our founding engineers made solving these much easier.

When To Build vs. Buy Data Pipelines
Every engineer faces the build vs. buy decision at some point. In this post, we highlight the tradeoffs you should consider when deciding to build or buy your data pipelines.

Announcing RudderStack Reverse ETL
We've rebranded Warehouse Actions to Reverse ETL and are announcing many new features, from a visual data mapper to custom SQL models. Our Reverse ETL customer Joybird saw a 93% reduction in data engineering time spent on customer data integrations.

Enabling the Customer Data Stack: RudderStack Series B Funding
We are excited to announce that we raised a $56 Million Series B led by Insight Ventures with continued support from Kleiner Perkins and S28 Capital. This brings our total funding to $82 million.

Joybird Reduces Engineering Time Spent on Customer Data Integrations by 93% with RudderStack
Joybird retooled their customer data stack using RudderStack for real-time data collection, Snowflake for their cloud warehouse, and Iterable for email automation