Beyond the modern data stack: The customer context engine for the AI era
RUDDERSTACK UPDATES

Beyond the modern data stack: The customer context engine for the AI era

Beyond the modern data stack: The customer context engine for the AI era

AI systems operating in production are reshaping what a good data foundation looks like. Here we explore what’s needed to deliver fresh, trustworthy customer context for analytics, activation, and AI.

Brooks Patterson

Brooks Patterson

DATA GOVERNANCE

CDPs in 2026? Delivering trustworthy customer context for AI

by Soumyadeb Mitra

DATA GOVERNANCE

AI is a stress test: How the modern data stack breaks under pressure

by Brooks Patterson

DATA GOVERNANCE

Data trust is death by a thousand paper cuts

by Soumyadeb Mitra

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LLM use case: Reducing Customer Success response times by 50% with RudderStack, kapa.ai, and Thena
Data Enablement

LLM use case: Reducing Customer Success response times by 50% with RudderStack, kapa.ai, and Thena

Mackenzie Hastings

by Mackenzie Hastings

Build your Customer 360 on Databricks with RudderStack Profiles
Data Enablement

Build your Customer 360 on Databricks with RudderStack Profiles

Brooks Patterson

by Brooks Patterson

How to use LLMs for customer data: Two prototypes
Data Enablement

How to use LLMs for customer data: Two prototypes

Soumyadeb Mitra

by Soumyadeb Mitra

RudderStack Cohorts and Activations give business teams unprecedented Customer 360 access
Data Enablement

RudderStack Cohorts and Activations give business teams unprecedented Customer 360 access

Ryan McCrary

by Ryan McCrary

Unresolved identities: The silent data project killer
Identity Resolution

Unresolved identities: The silent data project killer

Matt Kelliher-Gibson

by Matt Kelliher-Gibson

RudderStack Profiles vs. SQL for Customer 360: The benefits of declarative data modeling
Identity Resolution

RudderStack Profiles vs. SQL for Customer 360: The benefits of declarative data modeling

John Wessel

by John Wessel

Why Shopify will increasingly require data engineering expertise
Data Infrastructure

Why Shopify will increasingly require data engineering expertise

John Wessel

by John Wessel

A groundbreaking approach to creating and delivering complete customer profiles
Identity Resolution

A groundbreaking approach to creating and delivering complete customer profiles

Brooks Patterson

by Brooks Patterson

Addressing Segment's limitations: From data storage to data strategy
Data Enablement

Addressing Segment's limitations: From data storage to data strategy

Mackenzie Hastings

by Mackenzie Hastings

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