Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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From First-Touch to Multi-Touch Attribution With RudderStack, Dbt, and SageMaker
Answering the attribution question is no small task in a multi-channel, multi-touch world. Here’s an overview of the architecture, data, and modeling you need to assess contribution to conversion in today’s customer journeys.
Data Modeling in the Warehouse for Data Engineers
Expectations for data are higher than ever and come from a broad array of end users. These best practices will help you deliver better data products to your organization.
RudderStack Product News - Vol. #020: SDK Event Filtering, Beacon Support for JS, and OneTrust for JS
In this update we introduce SDK Event Filtering, Beacon Support for JS, and OneTrust for JS. We also cover RudderStack's new Airflow provider and highlight a number of new integrations.
What Is a Customer Data Platform?
The customer data platform is an evolving concept, but its goal is clear. Here we outline its foundational principles and detail the things you should consider when evaluating a CDP.
Announcing Delta Lake and Data Lake Destinations on RudderStack
We now support data lakes on a variety of cloud providers as well as the Databricks Delta lake on AWS. Learn how to send event data from RudderStack to your Data Lake or Databricks Delta Lake.
How Does The Data Lakehouse Enhance The Customer Data Stack?
Data lakes and lakehouses are becoming fully-featured data warehouses, making them a natural fit as the storage and processing layer for customer data. Here, we outline the benefits these architectures deliver when used in your customer data stack.
RudderStack and Braze Power Advanced Customer Engagement
Learn how leveraging RudderStack with Braze allows you to create a continuous data feedback loop with the customer engagement platform, unlocking even more critical context to fuel stronger campaigns and enrich other tools in the stack.
Refactoring RudderStack's JavaScript SDK for High-performance
We recently introduced a new, optimized version of our JavaScript SDK. This post highlights the improvements we made, the trade-offs we considered, and the results of our work.
RudderStack Product News Vol. #019 - Destination UI
In this update, we cover our latest Destination UI feature, our new VDM for Klaviyo, new SDKs and destination integrations, and more. Check it out for more details.
