Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Product News - Vol. #022: Announcing RudderStack Reverse ETL
In this update we highlight new features of our Reverse ETL product, and we announce new integrations including Google AdWords Enhanced Conversions, Airship, and Blueshift.

How RudderStack Core Enabled Us to Build Reverse ETL
Building a tool for automated reverse ETL pipelines involves a number of unique technical challenges. Here Principal Engineer, Ranjeet Mishra, details how the foresight of our founding engineers made solving these much easier.

When To Build vs. Buy Data Pipelines
Every engineer faces the build vs. buy decision at some point. In this post, we highlight the tradeoffs you should consider when deciding to build or buy your data pipelines.

RudderStack and Iterable Enable Deeper Customer Connections
With RudderStack and Iterable, it’s as easy to collect the data required for great customer experiences as it is to use information to create them. Check out this post to learn more about our partnership with Iterable.

Announcing RudderStack Reverse ETL
We've rebranded Warehouse Actions to Reverse ETL and are announcing many new features, from a visual data mapper to custom SQL models. Our Reverse ETL customer Joybird saw a 93% reduction in data engineering time spent on customer data integrations.

Enabling the Customer Data Stack: RudderStack Series B Funding
We are excited to announce that we raised a $56 Million Series B led by Insight Ventures with continued support from Kleiner Perkins and S28 Capital. This brings our total funding to $82 million.

Joybird Reduces Engineering Time Spent on Customer Data Integrations by 93% with RudderStack
Joybird retooled their customer data stack using RudderStack for real-time data collection, Snowflake for their cloud warehouse, and Iterable for email automation

RudderStack Product News - Vol. #021: Shopify Source
In this update, we introduce our Shopify data source and v1.1 of our JavaScript SDK which is even more efficient and lightweight than v1, along with a device mode integration for Singular and a cloud mode integration for Pardot.

Making Data Engineering Easier: Operational Analytics With Event Streaming and Reverse ETL
When it comes to Reverse ETL, the business use cases usually get all the attention. Here, we focus on how it makes data engineering easier, using an example from right here at RudderStack.