DATA ENABLEMENT
Unified data platform: How it works & why you need one
by Brooks Patterson
DATA ENABLEMENT
Understanding event data: The foundation of your customer journey
by Danika Rockett
DATA INFRASTRUCTURE
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
All
What is clickstream data? Definition, examples, and benefits
Introducing the Real-time Personalization Data App: Effortlessly deliver dynamic experiences
Introducing the Propensity Scores Data App: Ship actionable churn and conversion scores with velocity
Introducing the Attribution Data App: Rapidly deliver accurate paid marketing attribution
Announcing RudderStack Data Apps, powered by Snowflake: Ship high ROI data projects faster
Beyond audience creation: Customer 360 data activation transforms results for every team
CDPs (customer data platforms) vs CRMs (customer relationship management platforms)
Understanding B2B customer data platforms: How they solve the B2B challenges of today
