Beyond the modern data stack: The customer context engine for the AI era
RUDDERSTACK UPDATES

Beyond the modern data stack: The customer context engine for the AI era

Beyond the modern data stack: The customer context engine for the AI era

AI systems operating in production are reshaping what a good data foundation looks like. Here we explore what’s needed to deliver fresh, trustworthy customer context for analytics, activation, and AI.

Brooks Patterson

Brooks Patterson

DATA GOVERNANCE

CDPs in 2026? Delivering trustworthy customer context for AI

by Soumyadeb Mitra

DATA GOVERNANCE

AI is a stress test: How the modern data stack breaks under pressure

by Brooks Patterson

DATA GOVERNANCE

Data trust is death by a thousand paper cuts

by Soumyadeb Mitra

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What is a customer data platform (CDP)?
Data Infrastructure

What is a customer data platform (CDP)?

Brooks Patterson

by Brooks Patterson

What Is Data Movement? Definition and methods
Data Infrastructure

What Is Data Movement? Definition and methods

Brooks Patterson

by Brooks Patterson

What is user segmentation? Definition, examples, and benefits
Data Enablement

What is user segmentation? Definition, examples, and benefits

Pradeep Sharma

by Pradeep Sharma

What is reverse ETL? Improve your warehouse data activation with this ultimate guide from RudderStack
Data Integration

What is reverse ETL? Improve your warehouse data activation with this ultimate guide from RudderStack

Brooks Patterson

by Brooks Patterson

Event tracking: Understand and leverage user behavior across all platforms with RudderStack
Data Infrastructure

Event tracking: Understand and leverage user behavior across all platforms with RudderStack

Brooks Patterson

by Brooks Patterson

Event streaming: What it is, how it works, and why you should use it
Data Infrastructure

Event streaming: What it is, how it works, and why you should use it

Brooks Patterson

by Brooks Patterson

What is clickstream data? Definition, examples, and benefits
Data Infrastructure

What is clickstream data? Definition, examples, and benefits

Brooks Patterson

by Brooks Patterson

Introducing the Real-time Personalization Data App: Effortlessly deliver dynamic experiences
Data Enablement

Introducing the Real-time Personalization Data App: Effortlessly deliver dynamic experiences

Mackenzie Hastings

by Mackenzie Hastings

Introducing the Propensity Scores Data App: Ship actionable churn and conversion scores with velocity
Data Enablement

Introducing the Propensity Scores Data App: Ship actionable churn and conversion scores with velocity

Matt Kelliher-Gibson

by Matt Kelliher-Gibson

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