Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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RudderStack Intern Experience: Improving Digital Campaign Management
Optimizing marketing efforts comes down to data. Here’s how intern Henry Lassa tackled a project to improve digital campaign management and tracking at RudderStack.
Session Tracking Is Now in Session
You can now track sessions on web and mobile with RudderStack. With session tracking, you get complete control over how session data is tracked, allowing you to customize session data for your specific needs.
Streamlined Destination Configuration In RudderStack
It’s now easier than ever to set up complex destinations in RudderStack. In this post, we detail the new configuration flow that clarifies and streamlines the setup process, so you can complete initial setup quickly.
Five Ways To Shorten Time To Value for Your Customer Engagement Data
In our experience helping customers quickly implement RudderStack to deliver value, we’ve determined five key steps that create a strong foundation for scale while rapidly driving business impact. Here CSM Christie Green breaks down these learnings.
How to Extend a Flutter Plugin to Support Web
Learn how the RudderStack Engineering team extended our Flutter SDK to support web along with mobile applications allowing you to track events from mobile and web based Flutter apps and send them to every destination in your stack.
Why You Should Care About Dimensional Data Modeling
Dimensional data modeling is a way to structure data in a warehouse to mitigate granularity loss and enable performant data work. Here we cover the building blocks of dimensional data modeling and highlight where it shows up at RudderStack.
Why it's hard to build a 360-degree view of your customer
Why do so many companies still struggle with building a complete view of their customer? As always, the answer is in the data. Learn why user identities, metadata, semantics and even data ops make the golden customer record so elusive.
What is a Headless CDP?
The current CDP architecture isn't working. It's time for a headless customer data platform that serves as the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.
Has Salesforce Admitted Defeat to Snowflake in the Battle for Customer 360?
Salesforce’s Customer Data Platform, Genie, relies on open data sharing with Snowflake. In this post, we explore how this indicates a paradigm shift from black boxes to data warehouses as the optimal place to hold the customer source of truth.
