Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Grafana Increases Conversion Rates with RudderStack
RudderStack enabled Grafana to collect behavioral data in real-time to personalize customer interactions with tools such as Intercom and Customer.io and run experiments to improve web conversion rates.

The Future of Customer Data Platforms: Unbundling the Right Way
It’s time to unbundle the vertically integrated CDP to unlock the use cases required by today’s data teams. Here, we unpack two different approaches to unbundling and make the case for a three-layer decoupling rather than a wholesale unbundling.

The Future of Customer Data Platforms: To Bundle or Not to Bundle?
Bundling vs. unbundling set the data world on fire in February and quickly made its way to the CDP. Here, we look at the limitations behind the unbundling push and assess whether unbundling is the appropriate way to overcome them.

RudderStack Product News - Vol. #023: Tracking Plans
In this update, we introduce Server-side enforcement of Tracking plans in the UI, highlight integration updates for Redshift, Google Analytics, and Marketo, and introduce a practical guide to the modern data stack.

Snowflake Connected Apps: Turn Snowflake into a customer data platform with RudderStack
With RudderStack, you can build your customer data platform on top of Snowflake. Read this post to learn how you can get all the value of a CDP without giving up control of your data.

Guide to the Modern Data Stack: the Data Maturity Journey
The modern data stack can be overwhelming. This simple framework places the tools of the modern stack in context of the data maturity journey to help you build the right stack for every stage.

How We Reduced Startup Time by 80% With Webpack
Learn how the RudderStack Engineering team improved developer experience, getting startup time down to 12 seconds from 5 minutes by using webpack to get rid of overhead from Typescript.

A Guide to Customer Metrics: What to Track and Why
At this point, understanding and leveraging metrics is a requirement for most businesses survival. Here we cover why metrics are important and outline which metrics you should be tracking.

Analytics Engineering vs. Data Engineering
In this post we explore how data engineering is changing as data tooling matures and new roles, like analytics engineering, emerge. Key takeaway: with Analytics Engineers & Data Engineers working together, data teams can do more than ever before.