Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson

First party cookies: A good evolution
In 2023, Google began depreciating support for third-party cookies, & this trend will accelerate later in this year. While the loss of third-party cookies brings a number of new challenges it also brings massive opportunities.

Feature launch: Source-level geolocation enrichment
Now you can enrich your RudderStack payloads with geolocation data using a simple toggle. Enable enrichment at the source to send geolocation data to all compatible destinations.

Why data teams choose RudderStack over Segment
RudderStack isn't just an alternative to Segment, but a fundamentally different approach for businesses who want to turn their customer data into a competitive advantage.

Bridge the client-side/server-side gap with RudderStack hybrid mode
RudderStack hybrid mode makes it easy to build towards a first-party future with server-side tracking while still taking advantage of client-side tracking when necessary.

Why data teams must separate support work from development work
Data professionals are burnt out. In this piece, we examine how replacing a one-size fits all approach to data work with separate functions for data support and data development frees up teams to do their best work – and enjoy it again!

Feature launch: Feature builder
RudderStack feature builder enables you to create, maintain, and scale features in your data warehouse with agility.

Data Quality Toolkit review
A recap of Data Quality Toolkit launch week with information on each feature that makes up the toolkit. Now you can guarantee customer data quality from the source to spend less time wrangling and more time helping your business drive revenue.

Feature Launch: Health Dashboard for data quality monitoring and alerting
Part of our Data Quality Toolkit, the Health Dashboard gives you a global view of event data health and makes it easy to set up effective alerting in your tools of choice.

Feature launch: Transformations for real-time schema fixes
With RudderStack Transformations, you can apply schema fixes to bad event data in real time, after collection and before delivery, without ever filing a dev ticket.