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Understanding event data: The foundation of your customer journey

Understanding event data: The foundation of your customer journey

Learn how event data paints the picture of the digital customer journey to show you the full story of what your customers actually want to do with your product or service

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

RudderStack Transformations: Unlocking advanced data engineering use cases

RudderStack Transformations: Unlocking advanced data engineering use cases

Learn about the power of real-time event transformations and how RudderStack can unlock advanced data engineering use cases to grow your business. Transformations provide the flexibility and power needed to solve complex data engineering challenges.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Data governance for healthcare: How regulated industries build trust at scale

Data governance for healthcare: How regulated industries build trust at scale

Learn how Accurx was able to manage over 40 million monthly events while maintaining strict compliance with healthcare regulations and GDPR, using RudderStack's secure customer data infrastructure.

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Data Governance
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Data without compromise: The RudderStack story

Data without compromise: The RudderStack story

Learn about how RudderStack started and how it has evolved into a best-in-class data infrastructure solution to help businesses move their customer data with full control and safety.

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RudderStack Updates
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Understanding customer intent: A guide to event tracking

Understanding customer intent: A guide to event tracking

Customer interactions tell a story, but capturing them is just the beginning. This post provides guidelines for event tracking and how it can help you understand customer intent.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

What is a data dictionary? The main components and benefits, plus examples

What is a data dictionary? The main components and benefits, plus examples

What is a data dictionary. A data dictionary compiles the data definitions and attributes used within a database. Discover benefits, components, and examples of data dictionaries here.

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Data Infrastructure
Pradeep Sharma

Pradeep Sharma

Developer Relations

by Pradeep Sharma

Exploring data activation: What it is and how to use it

Exploring data activation: What it is and how to use it

Exploring Data Activation: What It Is And How To Use It Data activation is a hot new term in the world of data engineering and data science. As is often the case with hyped terms in our fast-moving space, there is some confusion around it.

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Data Enablement
Soumyadeb Mitra

Soumyadeb Mitra

Founder and CEO of RudderStack

by Soumyadeb Mitra

What is a customer data platform (CDP)?

What is a customer data platform (CDP)?

What is a customer data platform (CDP)? A Customer Data Platform (CDP) is a specialized software platform designed to centralize customer data from various sources, unify that data into a customer

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

What Is Data Movement? Definition and methods

What Is Data Movement? Definition and methods

Data movement simplifies the running of complex, business-critical data workflows. By integrating data and making it accessible across platforms leading to greater operational efficiency as well as security and compliance.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

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