Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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The Warehouse Native Customer Data Platform
In this post we look at how The Warehouse Native CDP overcomes the limitations of legacy CDPs and custom built solutions by assessing each architecture in the context of the data activation lifecycle.

Congratulations Transformations Challenge Winners!
Check out the RudderStack Transformations challenge winners and their transformations, why we loved their submissions, and get a sneak peek of even more Transformations features coming soon.

Unlock complex campaigns with Braze Currents and RudderStack
With the Braze Currents integration, you can stream continuous, near real-time event data to RudderStack and route it across your entire stack – whether it’s to your warehouse or lakehouse for analysis, to ad platforms for retargeting, or elsewhere.

RudderStack Transformations: Move Faster and Build Data Trust
RudderStack Transformations lets you customize events in real-time using JavaScript or Python. Ship projects faster, secure and build trust in data, and quickly adapt to changing business needs with Transformations.

Introducing RudderStack QuickStart Packages
We’re excited to announce the introduction of QuickStart Packages and an expanded relationship with our four Featured QuickStart Partners. QuickStart packages make it easier for all of our customers to enjoy maximum ROI across their data stack.

Three architectures to make your data stack more efficient in 2023
3 architectures to make your data stack more cost-efficient in 2023 This post explores the before and after of three customer architectures to show how they made their stacks more flexible, secure, and cost-efficient.

*COMPLETED* Join the Transformations Challenge for a chance to win 🏆
RudderStack hosted its first ever community challenge for Transformations month! Transformations is the most flexible and loved feature in the RudderStack community, and we have exciting new functionality for you all to experience.

Introducing Reverse ETL Audiences
We are excited to empower business teams to leverage warehouse data through a no-code audience builder. Business users can now use our Audiences feature to activate their most valuable audiences in ad platforms and engagement tools.

Future Proof Web Analytics with Your Data Warehouse
This post guides you through taking charge of your analytics infrastructure through the data warehouse and the benefits of that compared to Google analytics.