Webinar

How Zoopla Is Enriching the Home Buying Experience Using RudderStack

Duration30 minutes
Speakers
Eric Omwega

Eric Omwega

VP of Marketing and Operations, RudderStack

Steven Collings

Steven Collings

Data Consultant, Houseful

Webinar Details

Leveraging customer data is essential for improving customer experiences and creating competitive advantage. However, many organizations struggle with fragmented data infrastructure, limited flexibility, and high costs associated with traditional customer data platforms (CDPs).

In this fireside chat, Steven Collings, Data Platform Engineering Lead at Zoopla, and Eric Omwega, Chief Operating Officer at RudderStack, will discuss how Zoopla tackled these challenges by adopting a warehouse-native approach to customer data with RudderStack.

We'll also cover:
  • The challenges that prompted Zoopla's switch from Segment to RudderStack
  • How RudderStack enabled Zoopla to regain control over their data while leveraging existing infrastructure investments
  • The importance of flexibility and control in a customer data platform
  • Zoopla's innovative use cases for customer data, including website personalization, email marketing, and advertising
  • Future plans for advanced data applications, including building an identity graph, anonymous user personalization, and AI-driven recommendations