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CUSTOMER DATA TOOLS BUILT FOR DATA TEAMS

Build a customer data platform on your warehouse

Turning your warehouse into a CDP requires collecting all of your data, building a complete view of your customer, then giving marketing, product and customer success tools access to that complete view of the customer.


RudderStack is the only customer data toolset that can scale with you as you implement increasingly complex use cases, from integration to customer 360 to activation and personalization.


Scroll down to learn why top data teams are building their CDPs with RudderStack.

CUSTOMER DATA ON YOUR TERMS

Complete control over all your data

Data silos make it impossible to build a complete view of your customer, which means bad experiences for both your internal teams and your customers. Customer data is one of your most valuable assets, so you should implement tools that give you full visibility and control on your own terms.

That’s why RudderStack does not store any data, syncs the same data to every tool, and helps you build the source of truth on your own data warehouse.

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A SINGLE SOURCE OF TRUTH

A true 360 degree view of your customer

Even if you have all of your data, building a 360 customer view still requires significant infrastructure, a huge amount of SQL and data joining and management of the ongoing jobs that produce the output. The result is projects that are months or years long and never quite deliver full value.

In addition to pulling all of your customer data into your warehouse, RudderStack’s Identity Stitching and User Feature functionality can help you ship customer 360 in weeks, meaning unprecedented time to value.

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ACTIVATION FROM ANY SOURCE

Data activation in any tool

Downstream teams are hungry for data, but the engineering lift to get it to their tools is a constant headache and a huge drain on engineering resources.

RudderStack’s pipelines can send data in real time from your websites or apps and easily sync customer traits, lists, tables and even full SQL queries from your warehouse with the tools used by marketing, product and customer success.

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Data from RudderStack now powers analytics, revenue reporting and the recommendations engine built by data science.

- David Annez

Head of Engineering at Loveholidays

EXPLORE THE RUDDERSTACK PLATFORM

Start building the stack of the future, today

We'd love to show you how companies like Stripe, Crate and Barrel, Acorns, InfluxDB and Priceline deliver better customer data products with RudderStack.

Schedule a Demo

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READ OUR DOCUMENTATION

Technical documentation on using RudderStack to collect, route and manage your event data securely.

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