From “who should we target” to live audience in minutes
Analyze your warehouse data to find the segments that matter, build audiences instantly from your analysis, and activate them downstream in minutes. No SQL. No CSVs. No wait.
Seamless analysis to activation
Skip the tickets and the back-and-forth. Analyze and activate audiences in one motion.
Data and business context
Every audience is built on your data team’s definitions and your marketing playbook, not guesswork.
Value-based pricing
Stop paying a monthly tax for your audiences. Pay once, the first time a record syncs to a destination.
Audience activation shouldn’t take four weeks
If activating target segments for marketing campaigns involves multiple handoffs, SQL, and CSVs, you’re not just wasting time. Your campaigns are running on stale data.
With Lookout, it doesn’t have to
Analyze, build, and activate audiences from a unified agentic workflow, so every campaign launches fast on fresh data with every relevant signal from your warehouse.
01 Analyze
Find the audiences you didn’t know to look for
Start with a goal, not a prescription. Lookout delivers on demand analysis for precise campaign targeting. It explores your warehouse data, surfaces patterns and opportunities, and recommends the segments worth targeting.
Find segments from all the data in your warehouse with plain English, no SQL needed
Get audience recommendations with insights, rationale, and segment size included
Explore more ideas, drill down, and refine Lookout’s recommendations in your chat
02 Build
Instantly turn your analysis into an audience
No SQL, no black box. Once you identify the segment you want to target, Lookout writes the query, drafts the audience, and opens it in a visual builder so you can see exactly what it built. Review every condition and refine your audience on the spot in the UI or chat, with live insights as you edit.
Go from insight to audience in seconds, with no SQL or tedious configuration
See and refine your audience with a powerful AI / UI hybrid builder, editing directly or with Lookout in chat
See your audience's size and shape update with live insights as you adjust conditions
03 Activate
Keep every destination fresh, automatically
No CSVs, no re-uploads. Sync the same audience directly to every ad platform, CRM, and customer engagement platform in your stack, and manage every sync from one place. Lookout updates each audience automatically, so every platform runs on fresh data.
Build once and send one consistent audience definition to every destination
Skip CSV exports and manual uploads with direct syncs that map identifiers automatically
Keep targeting and suppression lists current in every destination as people enter and leave
Marketing moves faster. The data team stays in control.
Lookout runs on your warehouse with read-only access, builds every audience on your data team's definitions, and keeps customer data out of spreadsheets and unvetted AI tools. Marketing gets speed, data keeps the source of truth, and security has one less tool to worry about.
Context that spans your data and your business
Precise audiences can't come from raw tables. Lookout builds on your data team's definitions and your marketing team's playbook, so every audience starts from context, not guesswork.
Context Hub
Teach Lookout about your business and how your team works, so every audience fits your strategy and follows your rules.
Notes
Document your business model, ICP, marketing strategy, and team conventions, so every audience lookout builds fits your playbook.
Skills
Turn your team's standards, like the checks every audience should pass, into skills Lookout follows on every build, for everyone.
Memories
Lookout learns as you work and saves corrections and data details as memories your team can review, so the more you build, the sharper it gets.
Context integrations
Connect Lookout to the models and definitions your data team already maintains, so every audience uses trusted metrics from the right tables.
GitHub
Link your dbt, LookML, or Cube repos and Lookout automatically generates and refreshes documentation from your modeling code, so it knows how your tables are built and what each column means.
Data cloud semantic layers
Connect Lookout to Snowflake semantic views and Databricks Unity Catalog metric views, so it builds every audience on the certified metrics and business definitions your company already trusts.
Pricing you can reach more customers with
View pricingDon’t pay a monthly audience tax
Stop paying every month to keep your audiences connected or your records updated.
Pay once when you reach someone new
Lookout charges once per record, per audience, per destination that’s it.
Smarter audiences for every use case
Lookalike seed
Seed Meta, Google, and LinkedIn lookalikes with customers ranked by true lifetime value, using revenue data ad platforms don't have, from renewals to offline purchases.
High-value customers
Segment your most valuable customers using purchase history, product usage, and support data, then send each group tailored offers through email, in-app, or your CRM.
Cart abandonment
Retarget people who dropped out of checkout, signup, or a demo request with ads and emails, excluding anyone who later finished elsewhere.
Win-back
Find lapsed customers whose purchase and engagement history say they're worth winning back, then reach them with offers across email, SMS, and paid social.
Suppression
Keep existing customers, recent buyers, open deals, and opted-out contacts out of your ad campaigns, with lists that update automatically as people convert.
Freemium upgrade
Spot free and trial users who behave like your paying customers, using product data your engagement tools don't have, then send them upgrade offers.
Don’t let another campaign wait on an audience
Get Lookout and go from “who should we target” to live audience without a single handoff.
