![PostgreSQL](https://cdn.sanity.io/images/97bpcflt/production/4aec0511398a3d84f8f7cb5adf050e70d0b9599a-194x200.png?bg=0fff&w=80&fit=crop&dpr=2&fm=webp&h=82)
![Google Tag Manager](https://cdn.sanity.io/images/97bpcflt/production/601f1d980045942624e1693c5ad85366b46ad87e-183x200.png?bg=0fff&w=80&fit=crop&dpr=2&fm=webp&h=87)
Integrate PostgreSQL with Google Tag Manager
Don't go through the pain of direct integration. RudderStack’s Reverse ETL connection makes it easy to send data from PostgreSQL to Google Tag Manager and all of your other cloud tools.Google Tag Manager is a popular tag management system that allows you to quickly update tags for your web or mobile applications. Once added to your project, it makes it easier for you to configure, deploy, and measure your tags from a web-based UI without needing additional code. RudderStack enables you to send events, including tracking pageviews, to the GTM dataLayer using the JavaScript SDK.
PostgreSQL, also known as Postgres is an enterprise-grade, open-source object-relational database management system. It is popularly known for its reliability, feature robustness, and performance. Many companies use PostgreSQL as their low-cost data warehousing solution to deliver efficient analytics and user insights. You can use PostgreSQL in various instances, including web, mobile, geospatial, and analytics applications. Postgres uses SQL syntax for querying.