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Google Tag Manager Integration

Connect Google Tag Manager and send data to Google Tag Manager with Rudderstack.

Destination

Event Stream

Google Tag Manager Integration

Connect Google Tag Manager and send data to Google Tag Manager with Rudderstack.

Destination

Event Stream

Integrating RudderStack with Google Tag Manager (GTM) allows you to skip all the manual configurations required to track and send all your event data to GTM. By enabling GTM as a destination, you can focus on measuring and deploying your tags. RudderStack takes care of tracking your event data and populating all the relevant tag-related information in GTM.

By Adding Google Tag Manager Support for RudderStack, you can:

  • Skip the tedious process of manually loading GTM on all your pages, or installing additional SDKs
  • Avoid the need to add a custom data layer within the JavaScript event listeners to initiate tag firing, whenever a user interacts with your app or website
  • Add RudderStack as a custom HTML tag which you can call directly through GTM
  • Automatically extract information associated with the relevant tags and send it to GTM
  • Parse the extracted data in a GTM-compatible format
Frequently Asked Questions

Google Tag Manager is a tag management service that enables users to easily deploy scripts and custom code within their website or app.

Difficulty can vary based on the complexity of your tech stack and data. Many users choose to simplify implementation by sending data through secure tag management integration tools like RudderStack.

Pricing for Google Tag Manager can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Google Tag Manager (GTM) is a popular tag management system. It allows you to update your measurement codes and fragments (popularly called tags) on your website or mobile applications without having to manually edit your website code. It is very simple to configure, reliable, and it saves you a lot of time managing website tags.

Google Tag Manager comes with both free and enterprise versions. In order to create a GTM account or use an existing one, go to https://tagmanager.google.com. You can then create containers associated with your account, for your website or mobile app. Then, you can use these containers to add and publish your tags.

Google Analytics is an analytics and reporting tool that gives you insights into your website traffic. Google Tag Manager is a tag manager that allows you to publish your tags based on rules as specified by you. GTM does not replace Google Analytics in any way. Instead, you can use it to add tracking code or for tag deployment on your website, while defining when those tags must fire.

GTM provides several benefits for businesses, such as simplified tag management, improved website performance, and better analytics tracking. By using GTM, businesses can add and manage tags from multiple third-party tools (e.g. Google Analytics) in a single platform, reducing the need for manual tag management. GTM also loads tags asynchronously, improving website performance and reducing page load times.

Use the Google Tag Manager integration with popular sources

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About Google Tag Manager

Google Tag Manager is a popular tag management system that allows you to quickly update tags for your web or mobile applications. Once added to your project, it makes it easier for you to configure, deploy, and measure your tags from a web-based UI without needing additional code. RudderStack enables you to send events, including tracking pageviews, to the GTM dataLayer using the JavaScript SDK.