What you can do with Google Analytics 360

Deep dive into your analytics data to get answers to challenging questions quickly

Understand how customers interact with your site and apps, and share insights across your organization using various reporting tools

Create custom funnels to view customer's event completion journey, and use this data to reduce inefficiencies in user flow

Alert users to unexpected events or metrics using Diagnostics

Integrate with other Google solutions and partner products to save time and increase efficiency

Integrating Google Analytics 360 with your website manually is challenging. You have to install custom webhooks, and if you want to set up custom events for mobile, they must be tracked manually.

You can easily dodge these limitations by integrating RudderStack with Google Analytics.

How to set up the Google Analytics 360 integration

It’s easy! Use our step-by-step guide to set up Google Analytics 360 as a Destination in RudderStack.


View the documentation
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Unlock new customer insights with RudderStack and Google Analytics 360

By integrating Google Analytics 360 with RudderStack, you can seamlessly send your customer event data for user behavior analysis without having to write or install any tracking code. RudderStack also allows you to track user activities and features, such as custom dimensions and metrics.

By adding Google Analytics 360 as a destination in the RudderStack dashboard, you can:

  • Send real-time customer events to Google Analytics 360 securely
  • Anonymize IP Addresses while configuring Google Analytics 360
  • Transform customer events in Google Analytics 360-specific format using RudderStack Transformations
Try this in RudderStack
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  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
  • image-97c4ade933c9e9511233d24a930bd7106f337da6-150x150-png

    David Annez

    Head of Engineering at Loveholidays

    We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
    See case study
  • image-9b303f87a2c7fb5db0acea4b1194223f2b8a6f1d-149x149-png

    Alex Dovenmuehle

    Head of Data Engineering at Mattermost

    Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
    See case study
  • image-9c9d53d3106ea6829d058f37aeac89ef6a34b14b-200x200-png

    Dan Baker

    Data Engineer at Pachyderm

    I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.