![PHP SDK](https://cdn.sanity.io/images/97bpcflt/production/2ec6ed8f1de455376fcc3c569af717a6ba7d1239-400x200.png?bg=0fff&w=80&fit=crop&dpr=2&fm=webp&h=40)
Integrate your PHP app with Google Ads
Don't go through the pain of direct integration. RudderStack’s PHP SDK makes it easy to send data from your PHP app to Google Ads and all of your other cloud tools.Google Ads (previously called Google Adwords), is a popular online advertising platform that is used by many businesses to drive website visits and increase their visibility.
Google is considered the de facto leader in online advertising, fielding more than 3 billion search queries per day. Google thus exposes advertisers and businesses to an unparalleled audience of users who are actively looking for relevant information on various services and goods.
With Google Ads, you can place strategic ads related to the keywords searched by the users. A contextual, well-timed ad can convert people into your potential customers – and Google Ads is the perfect tool to help you build one.
RudderStack’s open-source PHP SDK allows you to track and capture event data from your PHP code. Once enabled, the event requests will flow through RudderStack to a wide range of everyday, popular marketing, sales, and product tools.