Integrate Ortto (Source) with Facebook Pixel
Don't go through the pain of direct integration. RudderStack’s Ortto (Source) integration makes it easy to send data from Ortto (Source) to Facebook Pixel and all of your other cloud tools.Facebook Pixel (now Meta Pixel) is a developer tool by Facebook that allows you to track any visitor activity on your website. It’s a JavaScript snippet that you can add to your website and start tracking visitor actions such as page views, clicks, and add-to-cart events. The tracked metrics, also called events, appear on your Meta Pixel page in Events Manager.
Ortto (formerly Autopilot) is a leading marketing automation tool that allows you to track and automate your customers’ entire product journey. Ortto allows you to boost your customer retention rate, and automate repetitive tasks with ease. With Ortto, you can track and capture new leads from your website, mobile apps, or blogs. Once you get these leads, you can use Ortto’s personalized and interactive messaging features to engage with them and convert them to your customers. Ortto also allows you to automate important marketing tasks such as creating and assigning new leads, appointment booking tasks, following up with the leads, and more.