What you can do with Facebook Pixel

Track visitor activity on your website using a simple JavaScript snippet

Measure the conversions and effectiveness of your ads

Use the tracking metrics to define custom audience segments for effective ad targeting

Analyze your website’s conversion funnels to determine their effectiveness

Track other important metrics needed to build effective marketing campaigns

To use Facebook Pixel, you need to embed a JavaScript snippet into your website. To track events manually, you will need to write custom code for each event and add it to your website. This code tracks dynamic data such as product name, price, SKU, etc. Doing this activity for each and every activity manually can be quite a task.

By integrating RudderStack CDP with Facebook Pixel, you can skip all of these tedious manual configurations and get the event data directly to Facebook Pixel without any hassle.

How to Set up Facebook Pixel Integration

It’s very easy! Use our step-by-step guide to set up Facebook Pixel as a destination in RudderStack, and get started in no time at all.


Use RudderStack to Send Customer Event Data Into Facebook Pixel

Once you add Facebook Pixel as a destination on the RudderStack dashboard, events from all your customer data sources start flowing into Facebook Pixel through RudderStack. The configuration is quite simple, and you don’t have to worry about the format of the event data being delivered to Pixel.

By Adding Facebook Pixel Support for RudderStack, you can:

  • Send your customer event data to Facebook Pixel securely and reliably
  • Track all custom events along with their associated properties, and in real-time
  • Map your events to standard Facebook events without any manual coding or configuration
  • Send custom events to Pixel in real-time in the Pixel-supported format