Facebook Pixel Integration

Connect Facebook Pixel and send data to Facebook Pixel with Rudderstack.

Destination

Event Stream

Facebook Pixel Integration

Connect Facebook Pixel and send data to Facebook Pixel with Rudderstack.

Destination

Event Stream

Once you add the Facebook (now Meta) Pixel as a destination in RudderStack, events from all your customer data sources start flowing into Facebook Pixel through RudderStack. The configuration is simple, and you don’t have to worry about the format of the event data being delivered to Facebook Pixel.

Add Facebook Pixel as a Destination in RudderStack and:

  • Send your customer event data to Facebook Pixel securely and reliably
  • Track all custom events along with their associated properties in real-time
  • Map your events as standard events without any manual coding or configuration
  • Send custom events to Facebook Pixel in real-time in the Facebook Pixel-supported format

Frequently Asked Questions

To measure the effectiveness of your advertising by understanding the actions people take on your website.

You can try RudderStack and start sending data to Facebook Pixel for free - up to 1 million events per month. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

To find your Facebook Pixel, log into the Facebook Ads Manager, and navigate to ‘Measure and Report’ in the dashboard. Then, click on ‘Pixels’. You will be able to see your Facebook Pixel ID on this dashboard if you have already created your Pixel.

The red dot next to the Facebook Pixel indicates that no information related to the event has been fired before. Specifically, no contribution has been made to the campaign or the event since Facebook Pixel was associated with it. Once someone contributes to the campaign, the dot automatically turns green and the event is considered as verified by Facebook.

The Facebook Pixel code is a lightweight code snippet, so it should not cause any issues to the website loading speed. However, you need to be careful in how you install the Pixel on your website. Any website loading speed issues typically arise from how you install the Pixel code.

Use the Facebook Pixel integration with popular sources

58 Integrations

About Facebook Pixel

Facebook Pixel (now Meta Pixel) is a developer tool by Facebook that allows you to track any visitor activity on your website. It’s a JavaScript snippet that you can add to your website and start tracking visitor actions such as page views, clicks, and add-to-cart events. The tracked metrics, also called events, appear on your Meta Pixel page in Events Manager.