Rudderstack + Facebook Lead Ads
Connect Facebook Lead Ads and send data from Facebook Lead Ads with Rudderstack.
Overview
You can easily start ingesting leads by adding Facebook Lead Ads as a source in RudderStack. Just connect your Facebook business account with OAuth and select the Facebook page running your lead campaigns. From then on, every new lead flows into RudderStack automatically, ready to send to any destination.
By adding Facebook Lead Ads as a source in the RudderStack dashboard, you can:
- Receive every lead form submission in real time as an identify event, with no webhooks to build or maintain
- Capture all of your custom form fields as user traits, along with the page ID and form ID
- Route new leads to your data warehouse, CRM, and marketing tools so teams can follow up faster
- Avoid duplicate records downstream with automatic deduplication of repeated lead deliveries
Facebook Lead Ads lets advertisers collect contact details from prospects directly inside Facebook through instant lead forms, without sending them to a separate landing page. Every form submission captures the fields you define, such as name, email, and phone number, so your sales and marketing teams can follow up while interest is high.
FAQs
What is Facebook Lead Ads?
What do I need to connect Facebook Lead Ads to RudderStack?
What data does RudderStack receive for each lead?
Will I get duplicate leads in my destinations?
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