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RudderStack vs Tealium

RudderStack is a composable, open-source alternative to mParticle. See how each tool stacks up with data sources, pricing, features, and more. Request a demo to talk to our team and we'll help identify the right CDP for your use case.

About RudderStack

Real-time event streaming to cloud data warehouses and downstream destinations. Reverse ETL for activation from the cloud data warehouse.

About Tealium

Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, analytics, marketing, and segment targeting. It helps clients solve their customer data integration challenges at the source The company connects customer data – spanning web, mobile, offline, and IoT devices, enabling brands to connect withtheir customers. Tealium's turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure.

Features

RudderStack

Tealium

Focus

Data ingestion into your cloud data warehouse / data lake; dbt models to build audiences in your warehouse, reverse ETL to activate data in third-party

Data collection & management; tag manager

Pricing

Event-based

# of Events collected with included service hours based on the volume tier

SDK Sources

15+

10+ (contact Tealium for full list)

Warehouse Destinations

All major cloud data warehouse and data lakes

All major cloud data warehouses and data lakes (only Redshift is native)

Cloud Destinations

180+

Many (contact Tealium for full list)

Real-time Streaming

Real-time Cloud Destinations

Real-time Event Transformations

RudderStack's JS and Python transformations enable you to transform event payloads in flight

Yes

Custom Sources

Yes; Webhooks enable you to collect data from any source

Yes

Custom Destinations

Yes; Webhooks enable you to send data to any destination

Yes

Warehouse Sync-times

Up to every 30 minutes

1 Hour

Stores Copies of Your Data

No

Optional

Vendor Lock-in

No

Yes

Security Certifications

SOC 2, HIPAA, GDPR

HIPAA, ISO 27001 and 27018 and SSAE18 SOC 2 Type II

Deployment Options

Cloud, VPC, and Open Source

Tag manager; Cloud: Tealium or Self-hosted private cloud