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mParticle vs Tealium

mParticle and Tealium are two competing solutions. See how each tool stacks up with data sources, pricing, features, and more. Request a demo to talk to our team and we'll help identify the right CDP for your use case.

About mParticle

mParticle is a customer data platform for brands to accelerate growth. With mParticle, brands can unify data and simplify partner integrations with enterprise-class security and reliability.

About Tealium

Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, analytics, marketing, and segment targeting. It helps clients solve their customer data integration challenges at the source The company connects customer data – spanning web, mobile, offline, and IoT devices, enabling brands to connect withtheir customers. Tealium's turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure.

Features

mParticle

Tealium

Focus

Data integration, data governance, and audience management

Data collection & management; tag manager

Pricing

MTU-based; custom

# of Events collected with included service hours based on the volume tier

SDK Sources

20+

10+ (contact Tealium for full list)

Warehouse Destinations

Redshift, BigQuery, Snowflake, Kafka

All major cloud data warehouses and data lakes (only Redshift is native)

Cloud Destinations

190+

Many (contact Tealium for full list)

Real-time Streaming

Real-time Cloud Destinations

Real-time Event Transformations

Partially; Transformations are supported but the product may not provide them in real-time.

Yes

Custom Sources

Yes via Events API

Yes

Custom Destinations

Yes but only within the mobile-app ecosystem

Yes

Warehouse Sync-times

Default is 15 min (can go as low as 1 min to Redshift)

1 Hour

Stores Copies of Your Data

Yes

Optional

Vendor Lock-in

No

Yes

Security Certifications

GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2

HIPAA, ISO 27001 and 27018 and SSAE18 SOC 2 Type II

Deployment Options

Cloud & Self-hosted via NPM

Tag manager; Cloud: Tealium or Self-hosted private cloud