RudderStack Product News Vol. #016 - Reverse ETL Mirror Sync Mode

Reverse ETL Mirror Sync Mode
We are excited to announce a beta version of Reverse ETL Mirror Sync Mode. Currently, customers can opt in to use this mode for Facebook Custom Audience. Mirror mode maintains the destination state in sync with the warehouse source by performing inserts, updates, and deletes.
Other happenings at RudderStack
- Live tech session: The modern data stack is warehouse-first. On November 9th, we're hosting a live session with leaders from Snowflake, Mixpanel, and Mammoth Growth. They'll share how you can unlock your data's full potential by building your stack around the data platform. Register for free
- The Data Stack Show: Making ETL Optional
Justin Borgman, CEO of Starburst Data, a SQL-based MPP query engine, shares his insight on the future of ETL and the rise of the data lake. He also gives us a great explanation of data mesh. Listen - Partnership announcement: RudderStack & Amplitude.
We're excited to announce our partnership with Amplitude to deliver deeper digital product insights. Read more
Published:
November 2, 2021

Data without compromise: The RudderStack story
Learn about how RudderStack started and how it has evolved into a best-in-class data infrastructure solution to help businesses move their customer data with full control and safety.

Snowflake Summit 2025 recap: Launches, live demos, and real-time data
As a proud Snowflake partner, the RudderStack team was excited to be part of the 2025 Summit. This post provides a recap of the activities our team was part of at the event.

Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.