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Mixpanel Integration

Mixpanel is a self-serve product analytics solution for web and mobile apps.

DestinationEvent Stream

Mixpanel Integration

Mixpanel is a self-serve product analytics solution for web and mobile apps.

DestinationEvent Stream

Mixpanel makes extensive use of customer event data for product and behavioral analytics. RudderStack tracks and collects this data from your specified sources and sends it to Mixpanel in real-time. The integration is quite straightforward, and once enabled, RudderStack starts tracking all the information related to your users and their on-site activities. This information is then sent to Mixpanel in real-time in a format that it expects.

Add Mixpanel as a destination in RudderStack and:

  • Track and collect all your customer data from a variety of sources including web and mobile applications
  • Send the events to Mixpanel without worrying about transforming and readying it for analytics
  • Collect relevant events and details related to user engagement and other real time insights
  • Create and send events with custom properties without worrying about their compatibility with Mixpanel
Use the Mixpanel integration with other popular sources

RudderStack Mixpanel Documentation

Refer to our step-by-step guide and start using Mixpanel today

About Mixpanel
Mixpanel is an industry-leading product and behavioral analytics platform. It is used by many businesses to optimize their product and increase user engagement. Mixpanel allows you to analyze the customer event data and identify trends associated with your key business metrics. With Mixpanel, you can better understand your users’ overall behavior and take appropriate steps to increase engagement with them. If improving customer retention and improving your business KPIs is your goal, then Mixpanel is a must-have tool to have in your marketing stack.