Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Building Reliable Customer Data Infrastructure
A typical example of a Data-Intensive Application. RudderStack briefly tells CDI and its core & the infrastructure for seizing, processing, and routing events.
Choosing the Best Tool for Mobile Attribution: Kochava, AppsFlyer, Adjust, Branch
Modern businesses are heavily reliant on multi-channel strategies. Mobile attribution is a great technique that allows marketers to evaluate how, where, and when a user interacts with their brand.
Activate Your Data Streams Using RudderStack: A Use-Case with AWS Lambda and Amazon Kinesis
RudderStack approaches the routing data using Amazon Kinesis and AWS Lambda Functions. So that one can easily activate the Data Streams by using Rudderstack.
Churn Prediction using BigQueryML
RudderStack explains how to churn prediction can happen using Google’s BigQueryML together with the clickstream data gathered and delivered using the stage.
Why Single-platform Analytics Tools Don’t Scale Well
This post answers the following Quora question: "What are the benefits of a data warehouse for a web startup over third-party analytics tools like Google Analytics and Mixpanel?"
Ten Companies You Wouldn't Expect That Collect Consumer Data
In this post, we highlight several companies—some you’ve heard of and some you might not have—to raise awareness about the huge number of B2B companies that collect customer data.
Announcing the RudderStack Video Library
RudderStack launches its Video library. A set of detailed, informative videos that will help developers gain knowledge about the product’s features.
The Tale of Identity Graph and Identity Resolution
Understanding users is crucial to every analysis. Here, we outline the challenges of tieing user activities from different devices and channels together while preserving privacy. In part two, we cover the solution.
Using SQLite on Unity for Android and iOS
RudderStacks endorses the SQLite on Unity for Android and iOS. That will aid produce a high volume of data, notably telemetry data coming from mobile games.
