Popular Optimizely use cases

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Simplify implementation
Skip the custom integration and send existing data feeds to Optimizely
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Easily send user data
Automatically send user data to Optimizely without custom code.
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Easily send experiment data
Automatically send experiment and variation details to Optimizely without custom code.
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Use the JavaScript SDK with other popular destinations

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Use the to send real-time data to Google Analytics
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Easily send event stream and batch data to Amazon S3 from your JavaScript website
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Automatically send data from your JavaScript website to any destination that supports Webhooks
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Send product data from your JavaScript website to Amplitude in a few clicks.
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About Optimizely
Optimizely Web is a web experimentation platform that allows you test and experiment new features on your website across any channel or device. It is typically used by marketing teams and product managers to learn more about the customers' product journey, and test new features to boost conversion rates and overall customer engagement.