Optimizely Web Integration
Optimizely Web is a popular A/B testing and web experimentation tool that allows you to test and experiment with new website features, and measure how they impact the overall customer experience. Built for developers and marketing teams alike, its easy-to-use visual editor allows you to innovate and improve your website at scale.
With Optimizely Web, you can easily track and measure the customers’ overall product journey on your website. From the resulting insights, you can test new product features, optimize your content, and measure their effectiveness. If improving overall customer experience and increasing their retention rate is your goal, then Optimizely Web is a must-have tool in your marketing tech stack.
What you can do with Optimizely Web
Test new website features and measures how they impact overall customer experience
Minimize the impact of the feature testing on your website’s performance
Uncover useful customer insights and create unique, long-lasting experiences for them
Visually test the experimental features and optimize your website content
Safely run multiple experiments on the same web page, even on dynamic websites
Empower multiple teams to collaborate together on experimenting with new website features through an easy to use, flexible visual editor
To manually configure and use Optimizely Web for A/B testing, you need to install it on the client-side by adding a code snippet into your website’s code. This is required to start running web experiments. In addition, each project will have its own JavaScript snippet which needs to be placed in the tag of your website’s source code. To add to your work, to send each tracking event to Optimizely, you will need to implement duplicate event tracking alongside all the advertising pixels, analytics and attribution tools, and so on. All of this requires a lot of time, effort, and patience.
You can easily overcome all of these challenges by adding RudderStack support for Optimizely Web, and skip all the manual configurations required to get started!
How to set up Optimizely Web Integration
It’s very easy! Use our step-by-step guide to set up Optimizely Web as a destination in RudderStack, and get started in no time at all.
Use RudderStack to Send Event Data to Optimizely Web
Configuring the Optimizely Web integration on the RudderStack dashboard is a matter of minutes. Once the integration is enabled, RudderStack automatically tracks and collects all your experimentation data and routes it securely and reliably to Optimizely Web, in real-time. With RudderStack, you don’t need to waste your time manually tracking the events. All you have to do is add the Optimizely Web snippet in the tag of your website, along with the RudderStack JavaScript snippet, and that’s it! RudderStack will take care of everything else.
By Adding Optimizely Web Support for RudderStack, you can:
- Skip all the manual configurations to set up Optimizely Web and get started in no time
- Route your event data across various event data sources to Optimizely Web reliably
- Send your experiment data to Optimizely along with the associated properties in real-time
- Provide custom campaign properties to Optimizely without the risk of incompatibility
- Send your experimentation or campaign data to other tools or platforms, as specified by you
Get started today
Start building smarter customer data pipelines today with RudderStack. Our solutions engineering team is here to help.
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