Iterable is a digital marketing platform that allows you to maximize your customer's LTV by creating a better customer experience. Built for high speed and scalability, Iterable supports email, web push, SMS, social, and in-app notifications to engage with your customers effectively. Iterable helps your customers’ preferences, likes and dislikes and gives them tailor-made content recommendations and advertisements. If building meaningful relationships with your customers is your goal, then Iterable is the perfect tool for you!

Webhooks allow you to send the events generated via the RudderStack SDK to your own backend. It is useful in cases where you want to apply some custom logic on the event payload before sending it to your preferred destination platforms.

Once webhooks are enabled as a destination in your dashboard, RudderStack forwards the SDK events to your configured webhook endpoint.