What you can do with Iterable

Send personalized cross-platform notifications and recommendations to your customers

Engage in relevant, timely conversations with your customers and build long-lasting relationships with them

Leverage the latest Data Science features to create personalized recommendations, based on your customers’ preferences

Analyze the performance of your campaigns with real-time insights

Turn your innovative campaign ideas into effective marketing strategies with a best-in-class customer success team

In order to set up Iterable manually, you first need to stream all your customer event data into Iterable first, which is quite a time-consuming task. In addition, you need to install code hooks into your website or mobile app or send the data directly to the Iterable API. For this, you will need to learn and understand how the Iterable API works, which is quite a task.

RudderStack allows you to skip this manual configuration by integrating seamlessly with Iterable, and send your event data to Iterable in real-time.

How to set up Iterable Integration

It’s very easy! Use our step-by-step guide to set up Iterable as a destination in RudderStack, and get started in no time at all.

View the Documentation
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Send Event Data to Iterable in Real Time Using RudderStack

RudderStack allows you to configure Iterable as a destination from its dashboard, and send your event data to it directly, without the need for any custom coding or configuration. Once the destination is enabled, events from your sources will start flowing to Iterable through RudderStack. In addition, you can also configure RudderStack to track only those pages that have a category or a name. You can also track specific eCommerce events and send the information to Iterable.

By Adding Iterable Support for RudderStack, you can:

  • Track all your marketing information from a variety of sources
  • Send events to Iterable in real-time without any manual configuration
  • Track pages by name or category, or map all pages to the same event name
  • Get marketing information from eCommerce events like Product Added or Removed, and Order Completed
Try this in RudderStack
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  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
  • image-97c4ade933c9e9511233d24a930bd7106f337da6-150x150-png

    David Annez

    Head of Engineering at Loveholidays

    We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
    See case study
  • image-9b303f87a2c7fb5db0acea4b1194223f2b8a6f1d-149x149-png

    Alex Dovenmuehle

    Head of Data Engineering at Mattermost

    Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
    See case study
  • image-9c9d53d3106ea6829d058f37aeac89ef6a34b14b-200x200-png

    Dan Baker

    Data Engineer at Pachyderm

    I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.