![Webhook](https://cdn.sanity.io/images/97bpcflt/production/0ab47f7d86e938716678a27861d91f918aead274-151x140.png?bg=0fff&w=80&fit=crop&dpr=2&fm=webp&h=74)
![Google Tag Manager](https://cdn.sanity.io/images/97bpcflt/production/601f1d980045942624e1693c5ad85366b46ad87e-183x200.png?bg=0fff&w=80&fit=crop&dpr=2&fm=webp&h=87)
Integrate Webhook with Google Tag Manager
Don't go through the pain of direct integration. RudderStack’s Webhook integration makes it easy to send data from Webhook to Google Tag Manager and all of your other cloud tools.Google Tag Manager is a popular tag management system that allows you to quickly update tags for your web or mobile applications. Once added to your project, it makes it easier for you to configure, deploy, and measure your tags from a web-based UI without needing additional code. RudderStack enables you to send events, including tracking pageviews, to the GTM dataLayer using the JavaScript SDK.
Webhooks allow you to send the events generated via the RudderStack SDK to your own backend. It is useful in cases where you want to apply some custom logic on the event payload before sending it to your preferred destination platforms.
Once webhooks are enabled as a destination in your dashboard, RudderStack forwards the SDK events to your configured webhook endpoint.