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LookerGoogle Tag Manager

Integrate Looker with Google Tag Manager

Don't go through the pain of direct integration. RudderStack’s Looker integration makes it easy to send data from Looker to Google Tag Manager and all of your other cloud tools.

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Easy Looker to Google Tag Manager integration with RudderStack

RudderStack’s open source Looker integration allows you to integrate RudderStack with your Looker to track event data and automatically send it to Google Tag Manager. With the RudderStack Looker integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Google Tag Manager and RudderStack
Query product analytics data

Import analytics-ready product engagement data into your warehouse. Select the data points you need and sync with the click of a button.

Understand feature adoption

Combine your product analytics data with other data points to fully understand features and their impact on lifetime value.

See the full customer journey

Combine your product analytics data with other digital touchpoints to build a full picture of the customer journey.

Frequently Asked Questions
With Rudderstack, integration between Looker and Google Tag Manager is simple. Set up a Looker source and start sending data.
Pricing Looker and Google Tag Manager can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.
Timing can vary based on your tech stack and the complexity of your data needs for Looker and Google Tag Manager.
Use the Google Tag Manager integration with other popular sources

Jekyll

E-Commerce Platforms

Gatsby

E-Commerce Platforms

RudderStack Google Tag Manager Documentation

Refer to our step-by-step guide and start using Google Tag Manager today

RudderStack Looker Documentation

Refer to our step-by-step guide and start using Looker today

About Google Tag Manager

Google Tag Manager is a popular tag management system that allows you to quickly update tags for your web or mobile applications. Once added to your project, it makes it easier for you to configure, deploy and measure your tags from a web-based UI without needing additional code.

RudderStack enables you to send events to the GTM dataLayer using the JavaScript SDK.

About Looker

Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.