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BrazeGoogle Tag Manager

Integrate Braze with Google Tag Manager

Don't go through the pain of direct integration. RudderStack’s Braze integration makes it easy to send data from Braze to Google Tag Manager and all of your other cloud tools.

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Easy Braze to Google Tag Manager integration with RudderStack

RudderStack’s open source Braze integration allows you to integrate RudderStack with your Braze to track event data and automatically send it to Google Tag Manager. With the RudderStack Braze integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Google Tag Manager and RudderStack
Query marketing data

Import analytics-ready marketing data into your warehouse. Select the data points you need and sync with the click of a button.

Break down marketing data silos

Combine all of your marketing data to build a full understanding of the effectiveness of your campaigns.

Build more effective campaigns

Understand which content is valuable to which segments and build higher-performing marketing campaigns.

Frequently Asked Questions
With Rudderstack, integration between Braze and Google Tag Manager is simple. Set up a Braze source and start sending data.
Pricing Braze and Google Tag Manager can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.
Timing can vary based on your tech stack and the complexity of your data needs for Braze and Google Tag Manager.
Use the Google Tag Manager integration with other popular sources

Next.js

Jamstack Frameworks

Gatsby

E-Commerce Platforms

RudderStack Google Tag Manager Documentation

Refer to our step-by-step guide and start using Google Tag Manager today

RudderStack Braze Documentation

Refer to our step-by-step guide and start using Braze today

About Google Tag Manager

Google Tag Manager is a popular tag management system that allows you to quickly update tags for your web or mobile applications. Once added to your project, it makes it easier for you to configure, deploy and measure your tags from a web-based UI without needing additional code.

RudderStack enables you to send events to the GTM dataLayer using the JavaScript SDK.

About Braze

Braze is a customer engagement platform that helps you better understand your customers' in-app behavior and use the insights to improve your users' app experience.