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Google Optimize integration with RudderStack

Build better customer experiences with Google Optimize and RudderStack

You can configure the Google Optimize integration on the RudderStack dashboard in a matter of minutes. Once the integration is enabled, RudderStack automatically tracks and collects all your website data and routes it securely and reliably to Google Optimize in real-time for efficient A/B testing. With RudderStack, you don't need to waste your time manually tracking the events.

By adding Google Optimize support for RudderStack, you can:

  • Skip all the manual configurations to set up Google Optimize and get started in no time
  • Reliably route your event data across various event data sources to Google Optimize
  • Send your experiment data to Google Optimize along with the associated properties in real-time

What you can do with Google Optimize

Use your site analytics data to identify problem areas and transform those insights into action to deliver better online customer experiences

Focus on distinct user segments to deliver highly personalized experiences to your customers. You can also build custom experiences for your Analytics audiences

Create new web page variants without recoding using a visual website editor

Perform A/B, multivariate, and redirect tests on your content to learn what is most effective

Connect with high-value customers based on a particular interest or recently converted visitors

How to set up the Google Optimize Integration

It’s easy! Use our step-by-step guide to set up Google Optimize as a destination in RudderStack, and get started in no time at all.



How can we help you?

Is Google Optimize free?

Google Optimize is a free product that allows you to get started with experimentation. Google also offers Optimize 360, a premium testing and personalization tool for the enterprise that is part of Google Marketing Platform.

What can I test with Google Optimize?

Google Optimize lets you test variants of your web pages and see how they perform against any objective you specify. It helps you monitor the results of your experiment and tells you which variant is the leader.

Is Google optimize part of Google Analytics?

Google Optimize is natively integrated with GA. This helps you to quickly understand how your website can be improved.

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