Send your event data from RudderStack to Google Optimize.
Google Optimize is Google’s free website optimization tool that lets you run different website tests to tailor personalized user experiences and increase your conversion rate.
RudderStack supports Google Optimize as a destination to which you can seamlessly send your website data for efficient A/B testing.
Once you add Google Optimize as a destination in RudderStack, RudderStack loads the Optimize snippet on your website. Then, it loads the Google Analytics snippet(if not already present). This snippet natively measures all Optimize experiments and then sends the data to Optimize for creating the reports.
RudderStack supports sending event data to Google Optimize via the following connection modes:
Once you have confirmed that your source platform supports sending events to Google Optimize, follow these steps:
Async mode: Enable this setting to use the asynchronous version of Google Optimize.
We recommend enabling this setting if you want your pages to load faster and if your target visitors are likely to be on slow connections (3G or slower). However, for experimentation purposes, this setting should be disabled.
Refer to this Optimize support page to learn more about the differences between the synchronous and asynchronous versions of Google Optimize.
Anti-flicker snippet: Enable this setting to install the anti-flicker snippet.
Enabling this setting can impact page performance. Refer to this support page for more information on the anti-flicker snippet.
As this destination supports sending events only via web device mode, the Use device mode to send events option will be always enabled.
Finally, click Next to complete the setup. Google Optimize will now be enabled as a destination in RudderStack.
Where do I get the Google Analytics tracking ID?
To get the Google Analytics tracking ID, follow these steps:
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