Popular ways to use Facebook App Events and RudderStack
Send existing events to Facebook App Events as conversions with no additional code.
Manage client-side and server-side conversions for Facebook App Events with a few clicks.
Send custom audiences from your warehouse to Facebook App Events.
Frequently Asked Questions
About Facebook App Events
Facebook App Events is a very handy and useful feature aimed at developers. It allows them to track user actions on their mobile or web apps, such as app installs or events related to purchases. Facebook App Events primarily works with three kinds of events. The first one includes the automatically logged events, which include app installs, user sessions and in-app purchases, that are automatically tracked by the Facebook SDK. The second type includes the Facebook-created standard events. Finally, the third kind includes the custom events that are specific to your app.