Popular Facebook App Events use cases
Easily send conversions
Send existing events to Facebook App Events as conversions with no additional code.
Track client and server-side
Manage client-side and server-side conversions for Facebook App Events with a few clicks.
Easily send audience data
Send custom audiences from your warehouse to Facebook App Events.
Use the to send real-time data to Google AnalyticsView Integration
About Facebook App Events
Facebook App Events is Facebook's event tracking functionality. It lets you track events via your app or web page, including user activities such as app installation, purchases, etc. This information is sent to Facebook for analytics and ad targeting, optimization, and measurement.