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Branch integration with RudderStack

Use RudderStack to Send Your Event Data to Branch Seamlessly

RudderStack supports sending your customer event data to Branch, both through our servers as well as directly from your devices. Branch’s native SDK is wrapped inside RudderStack’s SDKs for mobile devices, so you don’t have to worry about installing any custom code or adding any webhooks. Enable Branch as a destination in RudderStack and add a simple configuration to start sending your data directly from your devices.

By Integrating Branch Data for RudderStack, you can:

  • Automatically transform your event data and send it to Branch in the required format
  • Map specific events and their properties to the associated Branch events
  • Track your users’ clicks, installs, purchases, and other activities
  • Classify your tracked events into relevant categories in Branch
  • Identify your users in RudderStack along with their traits, and trace their activities across various platforms

What you can do with Branch

To set up Branch manually, you need to install and configure Branch’s mobile SDKs for your apps on all the required platforms, be it Android or iOS. There is also some custom coding involved to get Branch up and running; implementing its deep linking feature requires you to learn the Branch SDK methods. This can prove to be quite a time-consuming process.

RudderStack helps you overcome this problem with ease. By adding Branch as a destination in RudderStack, you can implement deep linking and mobile attribution across your apps in no time at all.

Best-in-class deep linking and mobile attribution system helps you ensure maximum ROI

Seamlessly integrate with the leading analytics, email, and social media platforms

Send relevant, contextual in-app content to your users and monitor its accuracy

Get relevant insights highlighting your customers’ app journey, and use them to optimize your campaigns

Measure the effectiveness and performance of your app across various platforms

How to set up the Branch Integration

It’s very easy! Use our step-by-step guide to set up Branch as a destination in RudderStack, and get started in no time at all.



How can we help you?

What is Branch used for?

Branch is a third-party mobile attribution platform that provides acquisition insights and analytics.

Is it hard to set up Branch?

Difficulty can vary based on your mobile tech stack and attribution model. Many users choose to simplify implementation by sending data to Branch through secure Attribution Platforms integration tools like RudderStack.

How much does it cost to integrate Branch with RudderStack?

Pricing for Branch can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Branch?

Branch is an industry leader in mobile measurement, mobile attribution, and deep linking. Most top-performing apps on the App Store and Play Store make use of Branch to improve their efficiency and boost their revenue. With Branch, you can get a complete picture of your customer's journey by tracking and capturing every customer touchpoint across channels, devices, and platforms.

What mechanisms does Branch use?

Branch uses several mechanisms to pass the data through to the app, and attribute app sessions back to the source. These mechanisms include direct deep linking, device ID token matching, deferred deep linking, and cookie passthroughs for Safari and Android Chrome.

What are Branch Metrics?

Branch Metrics, also called Branch.io offers cutting-edge mobile attribution, measurement, and deep linking solutions to improve your overall app performance. Some of the metrics captured by Branch include total app installs, clicks, and tracking the overall customer journey.

What does deep linking mean?

Deep linking involves the use of a hyperlink for a specific indexed and searchable piece of content on a website, rather than the website’s home page. The URL thus contains all the necessary information needed to point to that particular item, piece of content, or information.

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