Nielsen DCR Integration
With RudderStack, you can seamlessly send your event data from a variety of data sources to DCR. All you need to do is configure DCR as a destination in RudderStack. Once enabled, events collected by RudderStack will automatically start flowing to DCR in real-time.
Add Nielsen DCR as a destination in RudderStack and:
- Get all your event data across multiple sources to DCR within minutes without manual instrumentation
- Record user information and account information into DCR automatically
- Skip development process and save time for other important technical issues
Available via webhook
Send event data to Nielsen DCR by enabling webhooks in your RudderStack dashboard, then using our Transformations feature to shape the payload for the Nielsen DCR API. Once enabled, RudderStack will forward events to Nielsen DCR (note, this requires leveraging cloud API endpoints for Nielsen DCR ).
Frequently Asked Questions
What is Nielsen DAR?
Nielsen Digital Ad Ratings (DAR) system measures all kinds of display and video ads across all digital platforms except Twitter and YouTube apps on mobile phones and tablets providing a true cross-platform view of your digital audience across different screens.
What is Nielsen DCR used for?
Nielsen DCR is a third-party offline attribution platform that provides acquisition insights and analytics.
What is Nielsen measurement?
Nielsen TV ratings or Nielsen ratings are the audience measurement systems that determine audience size and composition of television programming in the US using a rating system.
How much does it cost to integrate Nielsen DCR with RudderStack?
Use the Nielsen DCR integration with popular sources
About Nielsen DCR
Digital Content Ratings (DCR) offers a comprehensive measurement of digital content consumption across all major devices and platforms. Media sellers can use DCR to reduce ad wastage and drive revenue growth by effectively monetizing inventory across platforms for content with ads that do not match linear television ads and content with no ads at all.