What you can do with Nielsen DCR

Measure average audience, reach, frequency, gross rating point (GRP), and time spent metrics on digital content.

Understand true cross-platform rating for an episode of a TV show with incremental search.

Reduce ad waste by optimizing ad content across platforms to match linear television ads.

Get a clear view into actual consumption trends to drive better outcomes for advertisers and purchase additional inventories with confidence.

Use syndicated daily ratings for actionable planning decisions and competitive benchmarking.

This integration is on the roadmap

Schedule time with our solutions engineering team to learn about timing and help prioritize this integration.


Measure Accurate Digital Content Consumption Using RudderStack and DCR

With RudderStack, you can seamlessly send your event data from a variety of data sources to DCR. All you need to do is configure DCR as a destination in RudderStack. Once enabled, events collected by RudderStack will automatically start flowing to DCR in real-time.

By Integrating DCR with RudderStack, you can:

  • Get all your event data across multiple sources to DCR within minutes without manual instrumentation
  • Record user information and account information into DCR automatically
  • Skip development process and save time for other important technical issues