How a Fortune 50 Consumer Goods Giant Unified Data Infrastructure Across 200+ Brands

Two years ago, Bol.com ran an audit. They already knew the answer, their platform couldn't scale for what was coming. But confirmation matters when you're about to make a fundamental infrastructure change.

Jaja Finance is a UK-based digital lender reimagining credit cards with a focus on customer experience and simplicity. With a growing customer base and mobile-first approach, Jaja needed to deliver seamless onboarding and personalized engagement while modernizing its data infrastructure.

A major U.S.-based automotive marketplace, with millions of monthly users and over 7,000 dealer websites, partnered with RudderStack to streamline behavioral data collection, unify fragmented pipelines, and deliver real-time personalization across its digital properties. As the company expanded its offerings, from car search to CRM tools, inventory management, and marketing automation, it required a flexible, real-time data infrastructure to support advanced personalization, advertising, and lead generation use cases at scale.