A major U.S.-based automotive marketplace, with millions of monthly users and over 7,000 dealer websites, partnered with RudderStack to streamline behavioral data collection, unify fragmented pipelines, and deliver real-time personalization across its digital properties.
As the company expanded its offerings, from car search to CRM tools, inventory management, and marketing automation, it required a flexible, real-time data infrastructure to support advanced personalization, advertising, and lead generation use cases at scale.