From Homegrown Data Infrastructure to AI-Ready Foundation with Bol.com

Jaja Finance is a UK-based digital lender reimagining credit cards with a focus on customer experience and simplicity. With a growing customer base and mobile-first approach, Jaja needed to deliver seamless onboarding and personalized engagement while modernizing its data infrastructure.

In the midst of deprecating a massive Segment implementation, this multinational company standardized data collection, governance, and activation across thousands of sources with RudderStack’s enterprise-ready infrastructure.

A major U.S.-based automotive marketplace, with millions of monthly users and over 7,000 dealer websites, partnered with RudderStack to streamline behavioral data collection, unify fragmented pipelines, and deliver real-time personalization across its digital properties. As the company expanded its offerings, from car search to CRM tools, inventory management, and marketing automation, it required a flexible, real-time data infrastructure to support advanced personalization, advertising, and lead generation use cases at scale.