Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
How Masterworks built a donor intelligence engine with RudderStack
by Danika Rockett
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RudderStack Updates
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RudderStack Named One to Watch In Snowflake’s Inaugural 2022 Modern Marketing Data Stack Awards
We’re thrilled to be named as One to Watch in the Analytics Category of Snowflake’s Modern Marketing Data Stack Report. Snowflake’s analysis highlighted RudderStack as an analytics tool used by their customer base.

RudderStack Product News - Vol. #024: Attentive Tag
In this update, we introduce support for Attentive and six more new integrations. We also highlight our recent articles dissecting the push to unbundle the CDP.

RudderStack Product News - Vol. #023: Tracking Plans
In this update, we introduce Server-side enforcement of Tracking plans in the UI, highlight integration updates for Redshift, Google Analytics, and Marketo, and introduce a practical guide to the modern data stack.

RudderStack Product News - Vol. #022: Announcing RudderStack Reverse ETL
In this update we highlight new features of our Reverse ETL product, and we announce new integrations including Google AdWords Enhanced Conversions, Airship, and Blueshift.

Announcing RudderStack Reverse ETL
We've rebranded Warehouse Actions to Reverse ETL and are announcing many new features, from a visual data mapper to custom SQL models. Our Reverse ETL customer Joybird saw a 93% reduction in data engineering time spent on customer data integrations.

Enabling the Customer Data Stack: RudderStack Series B Funding
We are excited to announce that we raised a $56 Million Series B led by Insight Ventures with continued support from Kleiner Perkins and S28 Capital. This brings our total funding to $82 million.

RudderStack Product News - Vol. #021: Shopify Source
In this update, we introduce our Shopify data source and v1.1 of our JavaScript SDK which is even more efficient and lightweight than v1, along with a device mode integration for Singular and a cloud mode integration for Pardot.

RudderStack Product News - Vol. #020: SDK Event Filtering, Beacon Support for JS, and OneTrust for JS
In this update we introduce SDK Event Filtering, Beacon Support for JS, and OneTrust for JS. We also cover RudderStack's new Airflow provider and highlight a number of new integrations.

RudderStack Product News Vol. #019 - Destination UI
In this update, we cover our latest Destination UI feature, our new VDM for Klaviyo, new SDKs and destination integrations, and more. Check it out for more details.