RudderStack Product News Vol. #018 - VDMs for Customer.io and Iterable
New VDMs for Customer.io and Iterable
We're excited to announce new VDMs (Visual Data Mappers) for Customer.io and Iterable. This tool offers an intuitive UI to easily map warehouse columns to specific destination fields. Our customers like using this when mapping their warehouse data to custom fields defined in their destination without any second-guessing.
SOC II
We have attained System and Organization Controls (SOC) 2 Type II compliance. The SOC 2 Type II report validates that RudderStack meets the requirements of customers in highly controlled industries who need expert evaluation about how vendors handle the principles of security.
RudderStack Test API
We now support a Test API that allows you to verify that events will be successfully transformed and delivered for a given destination setup. Check out the documentation for more info on our testDestination and testSource endpoints!
Integrations
SendGrid
SendGrid is a cloud-based email marketing platform built for marketers and developers. It helps companies deliver billions of transactional and marketing emails every month. We support SendGrid as a destination to which you can seamlessly send your customer data.
Learn more in the docs.
Google Optimize
We have released device mode for Google Optimize. RudderStack supports Google Optimize as a destination to which you can seamlessly send your website data for efficient A/B testing.
Learn more here.
Post Affiliate Pro
Device mode is now supported for Post Affiliate Pro, which is a popular affiliate marketing software that lets you manage your affiliate programs, track their performance, and boost your lead generation efforts.
Learn more here.
Cordova
Apache Cordova is an open-source, cross-platform application development framework. The RudderStack Cordova SDK lets users track event data from your Cordova applications and send it to their specified destinations via RudderStack.
Learn more here.
Other happenings at RudderStack
The Data Stack Show: Operationalizing Data from the Warehouse
Hear Aayush Jain, CEO & CTO of Cliff.ai, talk about the problem with the dashboard, the centrality of the data warehouse in the modern data stack, and building downstream applications on top of the warehouse. Listen
On the Blog: Using RudderStack To Backfill Data In Mixpanel
At RudderStack, we use Rudderstack. Check out this post to see how our team used Reverse ETL to backfill Mixpanel with previously processed RudderStack data. Read more
Published:
December 13, 2021
Data without compromise: The RudderStack story
Learn about how RudderStack started and how it has evolved into a best-in-class data infrastructure solution to help businesses move their customer data with full control and safety.
Announcing RudderStack Data Apps, powered by Snowflake: Ship high ROI data projects faster
Run RudderStack Data Apps on top of your Customer 360, and ship high-ROI data projects in days, not months. Configure and run accurate attribution and propensity models and enable real-time personalization. All without writing complex SQL or Python.
Feature launch: Append and table skipping for warehouse FinOps
To help you turn your customer data into competitive advantage while optimizing warehouse spend you can now reduce compute time and costs by ingesting events via append and skip compute-intensive tables as requirements permit.
