December 26, 2019
The explosion of SaaS tools in sales and marketing departments has led to the flow of customer data into numerous third-party organizations. Although this data flow is sometimes necessary, customers are often in the dark about how the data is being collected and used. Also, these third-party tools tend to collect more data than necessary for their functionality. Finally, with data privacy regulations around the horizon such as GDPR and CCPA, having a good understanding of the customer data flow – both within and outside the organization – has now become more important than ever. That’s why we are now presenting - RudderStack!
We built RudderStack with a focus on privacy and security. Large organizations are increasingly under pressure to comply with the privacy and security requirements, and also deliver high growth with sales and marketing pressure. RudderStack is an open-source alternative to Segment built with a focus on privacy and security for enterprises, written in Go and React.
RudderStack allows you to see on a per-user basis the flow of customer data across your entire software stack. Moreover, customer data never leaves your infrastructure. You decide what data needs to go where based on the RudderStack control plane. Because the data never leaves your infrastructure, you can rest assured that your customer data is only being used in the ways you intended it to be. It also vastly reduces the burden of the security and compliance teams to ensure high integrity usage of data. RudderStack allows sending only the data that is needed by a third-party tool and not more. It brings transparency into the data exchange protocols which are otherwise opaque and hard to understand.
RudderStack replaces several third-party SDKs and integrations into one RudderStack SDK. RudderStack allows the ability to control customer data flow into various internal and external tools. It also leads to the benefit of performance improvement as several SDKs and integrations get replaced by RudderStack SDK. You will see an improvement in the load times of your pages, an important metric for Google while ranking the search results. The impact is even bigger on mobile. It also replaces the need for integration with each individual third-party tool, unlocking rapid iteration for the product and growth teams.
Finally, open-source enables the extensibility and customization needed often for enterprises. In our previous experience at large organizations, we often found ourselves struggling to extend software tools to adapt to our complex needs. It is not uncommon to see S3, Redshift, Snowflake, Azure all being supported in the same organization for various reasons. We believe that open source is a great alternative to proprietary tools, especially for fundamental infrastructures such as data collection and routing layers. It also allows for a vibrant community to support a wide array of integrations. However, having an organization behind the open-source project, you receive the best of both worlds – an enterprise-grade product with enterprise-level support, coupled with the advantages of open source.
We are very excited about having built RudderStack. If you find these problems interesting, do sign up for a demo and/or consider joining our team. We are just getting started.
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