Company
How we built RudderStack’s real-time personalization engine
Building RudderStack’s real-time personalization engine involved tackling the complexity of creating dynamic website and app experiences by leveraging a clean identity graph and comprehensive customer profiles
Mackenzie Hastings
Customer Success Manager
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Product
Company
Engineering
Product
Build your Customer 360 on Databricks with RudderStack Profiles
By Brooks Patterson
Product
RudderStack Cohorts and Activations give business teams unprecedented Customer 360 access
By Ryan McCrary, Brooks Patterson
Product
A groundbreaking approach to creating and delivering complete customer profiles
By Brooks Patterson
Product
Unresolved identities: The silent data project killer
By Matt Kelliher-Gibson
Product
RudderStack Profiles vs. SQL for Customer 360: The benefits of declarative data modeling
By John Wessel
Product
Addressing Segment's limitations: From data storage to data strategy
By Mackenzie Hastings
Product
Feature launch: Append and table skipping for warehouse FinOps
By Badri Veeraragavan, John Wessel
Product
Building the Data Foundation for AI
By Soumyadeb Mitra
Product
Feature launch: Source-level geolocation enrichment
By Badri Veeraragavan, Matt Kelliher-Gibson
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