Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Updates
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Launch RudderStack from Databricks Partner Connect
Launch a RudderStack workspace directly from Databricks through Partner Connect. Set up Partner Connect, and RudderStack will automatically create a destination connection to your Databricks Delta Lake using a configuration received from Databricks.
Announcing the compliance toolkit: painless customer data compliance in one platform
The RudderStack compliance toolkit simplifies customer data compliance across the entire data lifecycle so you can implement compliance measures with full confidence, faster.
Feature launch: Fully integrated consent management
Our consent management toolset simplifies consent capture, categorization, and integration with first-class consent solutions like OneTrust and Ketch, as well as custom systems.
Feature launch: Cookieless tracking puts you in control
With cookieless tracking, you can control what user information you collect and where you store it to easily adapt to fast-changing regulations and user expectations.
Feature launch: Use your customer data in real-time with the Materialize integration
Most companies face a tradeoff between flexibility and speed when it comes to real-time customer data. RudderStack and Materialize are joining forces to eliminate this tradeoff by delivering data warehouse power with streaming speed.
Feature launch: stay compliant with the user suppression API
Navigating multiple data stores and integrations across multiple regulatory environments is a complex challenge. The User Suppression API simplifies compliance by automating user preference updates across the entire stack.
How RudderStack Profiles Accelerates Time to Value for AI/ML Models
Delivering ML capabilities doesn’t have to be out of reach or wildly inefficient. In this piece, we explore how RudderStack makes rapid experimentation possible for every data science team.
Declarative Data Modeling for Customer 360
Data modeling for customer 360 involves unique complexities that make a SQL based approach particularly painful. A declarative approach handles these complexities for you so you can focus on using your data to drive better outcomes.
Early access feature launch: Predictions
RudderStack Predictions makes it easy for you to build predictive features in Snowflake without additional MLOps and infrastructure, read our blog to learn more about the new product.
